An excellent part II....
Here is the original ad that ran over the superbowl....
Fiat USA has some new marketing gurus from the looks of things, because their latest commercial is worth a million times more than any Jennifer Loper booty shaking and singing. Again, the Fiat ad campaign focuses on the hottest car they’ve got right now, the Abarth version of the little cinquecento.
The 2012 Fiat 500 Abarth was revealed last year as a US model. It’s got a tuned 1.4-liter turbo that puts out 160 horsepower, a lower and stiffer suspention, twin exhaust tips that roar like a sportscar’s and a cool body kit.During this year’s Super Bowl, the 2012 Fiat 500 Abarth created quite a stir with a commercial that featured the sexy Romanian model Catrinel Menghia, whispering Italian provocation in the ear of a hapless passerby.
The services of the beautiful Catrinel were once again needed for a commercial, but this time she’s not the main protagonist. The commercial centers around Charly Sheen, as he is hooning about in the hallways of his deluxe home.
With the help of a friend who specializes in celebrity news and gossip, we can interpret the plot of this ad. You see, before Sheen was dropped from ‘Two and a Half Men’, CBS and Warner Bros tried forcing him to go into a form of ‘house arrest’ and stay off drogs. Hence the name “Clean Sheen”.
We just hope that the beautiful Catrinel knows better than to mix with bad boys like him in her real life... for her sake.
Source;
http://www.autoevolution.com/news/2012-fiat-500-abarth-commercial-clean-charlie-sheen-catrinel-menghia-video-43051.html
Showing posts with label Superbowl Commercials. Show all posts
Showing posts with label Superbowl Commercials. Show all posts
Acura’s Super Bowl “Transaction” ad did its job, says Honda’s chief marketing officer
The Super Bowl ad that featured Jerry Seinfeld and Jay Leno competing with each other to get the upcoming Acura NSX sports car was so effective that its Web site crashed just moments after the Super Bowl ended. Its traffic increased by 3,000%. According to Mike Accavitti, American Honda's chief marketing officer, the Web site was down for around 10 minutes. The ad was posted Jan. 30 on its Web site. Since that day until Feb. 6, it had received 16 million views. Accavitti was interviewed last Tuesday at an Acura press event before the Chicago Auto Show opened.
In this ad, Seinfeld and Leno attempt to bribe the man who possesses the rights to the first 2015 NSX supercar. The NSX concept made its debut at the Detroit auto show last month. It will go on sale in around three years. Accavitti pointed out that this direction that Acura has taken “isn't by accident.” He said this “well thought-out, laser-focused plan” will get Acura on people's shopping lists since it has these new products to be revealed soon.
Showrooms will get the redesigned 2013 RDX crossover and the latest edition to the Acura line, the compact 2013 ILX sedan, starting this spring. Accavitti said that the traffic driving that the company did with the ad offered the results that it was looking for. Visitors to the Web site also clicked on Acura’s other models aside from the NSX, RDX and ILX.
Source;
http://www.4wheelsnews.com/acuras-super-bowl-transaction-ad-did-its-job-says-hondas-chief-marketing-of/
"It's Halftime in America" Chrysler Commercial from 2012 NFL Championship Game
Awesome commercial....
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