Putty Puddy From Seinfeld Pitching Honda Outtakes Most Hilarious Commercial Ever
This gets so much funnier once we realize that he's parodying the eharmony cat lady below....
Honda Accord ad resonates with 99ers, pokes Lexus
"Are you a millionaire? No? Well then you probably don't give cars to people as presents," says Warburton (see the video of the ad below), who is a known voice in the commercial and advertising world.
The message may well resonate with the Occupy Wall Street protesters, who call themselves the 99ers. These are people who may not give cars as presents, but may need one for themselves. Thus, neither they nor the Honda marketers need the red bow used by Lexus marketers.
Honda Accord is the highest ranked midsize car in JD Power's 2011 Initial Quality Study. In this category it's the only car and the award recipient which which got the highest ranking in overall quality, powertrain quality, body and interior quality as well as in features & accessories quality categories.
See Honda's new Happy Honda Days TV ad featuring Honda Accord and Lexsus red-bow holiday ad below.
Source;
http://www.torquenews.com/1/honda-accord-2011-ad-resonates-99ers-pokes-lexus-videoi
2012 Honda Civic 5-door Euro-spec in detail [video]
Honda has released new information about the 2012 Civic (Euro-spec).
Designed for maximum efficiency, the car has an aerodynamic shape with a lower front fascia, streamlined mirrors and drag-optimized taillights. Compared to the previous model, the car is 10mm wider and 20mm lower. This gives the vehicle an aggressive stance which can be augmented by 16- or 17-inch alloy wheels.
Inside, the cabin is outfitted with 'soft touch' plastics, a redesigned steering wheel and a touchscreen infotainment system. Other highlights include Bluetooth connectivity, additional sound deadening material and a boot that holds 401 liters (14.2 cubic feet) of luggage.
Under the hood, three engines are available. The 1.4-liter i-VTEC produces 100 PS (73 kW / 98 hp) and 127 Nm (94 lb-ft) of torque. Acceleration from 0-100 km/h takes 13.4 seconds, before hitting a top speed of 187 km/h (116 mph). While it won't win any races, the car averages 5.4 L/100km (52.3 mpg imp) with CO2 emissions of 129 g/km.
For added performance, the 1.8-liter i-VTEC develops 142 PS (104 kW / 139 hp) and 174 Nm (128 lb-ft) of torque. It allows the car to run from 0-100 km/h in 9.1 seconds and hit a top speed of 215 km/h (134 mph). In terms of efficiency, owners can expect to average 5.8 L/100km (48.7 mpg imp) with CO2 emissions of 137 g/km.
Lastly, the 2.2-liter i-DTEC diesel has 150 PS (110 kW / 148 hp) and 350 Nm (258 lb-ft) of torque. With this engine, the dash to 100 km/h takes 8.5 seconds and the top speed is 217 km/h (135 mph). Despite being the fastest model available, the car is relatively fugal as it consumes 4.2 L/100km (67.2 mpg imp) while emitting 110 g/km.
Honda Odyssey 2012 Campaign Experiment
The minds at Raging Artists are typically tasked with producing unique marketing spots for a variety of companies. The crew recently applied their creative minds to the world of minivans, and designed a spot they feel helps put the people mover in a light that appeals to the fathers of the world.
A dad is given orders to take the kids to school, and the family's Honda Odyssey to the car wash. Honda didn't commission the piece, but the Odyssey is clearly the star of this show. It's used to shuttle the father through a variety of tasks, only two of which were actually part of his original wife-mandated marching orders.
Click past the jump to watch the spot. Once you do, sound off in the comments and tell us if you think this is what minivan commercials are missing, or if something more along the lines of Toyota's Swagger Wagon spots are more appropriate.
Source;
http://www.autoblog.com/2011/09/20/raging-artists-create-a-manly-minivan-commercial/#continued
Honda makes short film on robots
Instead of cranking out a few more commercials, Honda is taking a different approach. It's making short films about some pretty interesting, and varied, topics.The one about robots is especially well done. It's basic message: Robots are here to help us, says the company that brought you Asimo, pictured above. We have nothing to fear. There. If robots take over the world, blame Honda.
The goal of the films, a far longer format than any ad, was "telling the story we are already telling within the walls of Honda," said Barbara Ponce, Honda's U.S. ad chief. Doing it through short films works because "there wasn't enough time to tell the story and it wasn't breaking through in the 30-second spots."
Source;
http://content.usatoday.com/communities/driveon/post/2010/11/honda-makes-short-film-on-robots/1
How much Massive, Rap, Ninja, or Hipster can you fit in a Honda Jazz/Fit?
‘Avatar’ movie release to showcase Honda engine innovation
The new 60-inch film, created by Wieden + Kennedy London, aims to showcase the breadth of Honda’s engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO.
‘Everything’ attempts to highlight how Honda has distilled that varied knowledge and expertise into the cars it makes today – with the focus on the popular British-built Civic model.
Created by Chris Groom and Sam Heath, ‘Everything’ will debut on UK TV on 18 January, running for a period of six weeks. The film will also play out during screenings of Avatar for six weeks from Thursday, 17 December, 2009.
The film was shot over five days; on a high security Spanish test track, on water, and in Honda’s UK training facility – the Honda Institute. There are 972 edits over 17 video layers – making each section essentially an edit in itself.
The soundtrack is ‘Atlas’, by The Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert. The sound designer, BAFTA award-wining Martin Hernandez has worked on films including Babel, Pan’s Labyrinth and 21 Grams.
“Decades of engineering innovation make Honda what it is today. As a result we are able to apply our know-how to constantly evolve the huge range of products we sell today and might sell in the future,” said Manager of Customer Communications at Honda (UK), Ian Armstrong.
“Every product with a Honda badge carries that engineering DNA – not least the hugely popular British-built Civic.”
Source (with the commercial);
http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16390&Title=%E2%80%98Avatar%E2%80%99_movie_release_to_showcase_Honda_engine_innovation