2012 Euro Civic TV Advertisement

Honda launches TV ad to interact with iPhone app

Honda is launching what it claims to be the first campaign that allows viewers to use an app to interact with a TV ad in real time.

The 'This Unpredictable Life' campaign, for its Jazz model, breaks tomorrow (1 February). It gives the app's users the ability to "catch" animated characters with an iPhone as they appear on screen in Honda's new TV ad.

The app, named Honda Jazz – This Unpredictable Life, is free to download.

The Pixar-style clip shows a character floating through life, collecting experiences and possessions.

Using audio-recognition technology, app users can pull up to seven characters, including Space Monkey, Baby Balloon Head and Playful Puppy, to their app.

The campaign showcases the car's ability to "handle all that life has to throw at the modern family".

Martin Moll, head of marketing for Honda, said: "This new ad campaign reflects the experiences of our Jazz customers, showing how its Tardis-like interior has the versatility and space to cope with almost anything."

Source;
http://www.marketingmagazine.co.uk/news/1052149/Honda-launches-TV-ad-interact-iPhone-app/

Honda Diesel Ad (Hate Something, Change Something...)

Now this is a cool commercial! Catchy tune as well.

Honda - Grrr
Uploaded by YforYerom -

Award for Honda 'back to work' ads

Honda's upbeat press ads to celebrate staff's return to work as its Swindon factory re-opened has won an award for best national newspaper campaign of last month.

The campaign featured poems in praise of workers at the plant, which closed for four months earlier this year because of the slump in car sales, against a background of images evoking factory life such as bacon, a cup of tea and an iron.

Honda's ad featuring the bacon rasher has been named best national press ad for June in the Awards for National Newspaper Advertising.

All five ads in the campaign, by agency Wieden & Kennedy London, have been nominated for the national ad of the year of awards to be held in January.

Darren Bailes, the creative director at ad agency VCCP and an awards judge, said the Honda campaign effectively operated as "news in the form of advertising".

The temporary closure of Honda's factory saw 1,300 workers take voluntary redundancy and the remaining 3,400 agree a 3% pay cut for 10 months. Employees said they were pleased to return to work at the plant.

"The reopening could have been swept under the carpet all too easily, the shutdown being seen as a real blow to the pride of the brand," said Bailes. "This recession is something we are all in together, the workers and the manufacturers are all in the same boat."

Source;
http://www.guardian.co.uk/media/2009/jul/31/honda-back-work-campaign#

HONDA SHINES BRIGHT IN NEW TV AD TO SUPPORT AFFORDABLE HYBRID CAR

Honda will debut its latest TV ad ‘Let it Shine' in April to support the launch of its new hybrid car, the Insight. The advert is part of an integrated marketing campaign to work towards the company's aim of environmental leadership across the EMEAR* region by 2015.

The 60, 30, 20 and 15-second TV spots marks the global launch of the all-new Insight - the most affordable hybrid on the market - which aims to make cleaner car technology accessible to a wider audience. The new Insight goes on sale at the start of April in most of Europe.

The advert opens on what appears to be the world's largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good'. The animations show hugs and kisses, frowns turned into smiles, and general goodwill - all aiming to convey people's inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight cars. The spectacle is set to a bespoke recorded version of ‘This Little Light of Mine' created by Berend Dubbe.

‘Let it Shine' has been created by Wieden+Kennedy Amsterdam for use across Europe, Middle East, Africa and Russia. The European debut of ‘Let it Shine' takes place on March 28 in Belgium.

The campaign extends Honda's strategy of continuing to be at the forefront in environmental technologies and communications. This new approach underpins a communications plan which will run alongside the expansion of Honda's hybrid range with a coupe based on the CR-Z concept and a Jazz hybrid set to join the new Insight and existing Civic Hybrid in the next two years.

Chris Brown, Head of Marketing for Honda Motor Europe comments: "We would like to become the most admired company in the world, and to do this we need to have the most admired brand and communications across our region, EMEAR. This is a continuation of our journey."

This latest campaign is truly integrated; with print, outdoor and digital in addition to TV. The theme ‘Everyone Wants to Be Good' is incorporated throughout, as well as the iconic ‘Honda Eco' flower - a visual cue to the ‘Eco Assist' system within the Insight which encourages and rewards efficient driving.

In the end, although the team discovered that the idea was logistically feasible, they were concerned about the carbon footprint that a shoot of that magnitude would leave. After doing the work to see what was possible W+K and Honda made a conscious decision to look at a more environmentally friendly alternative. The result was a fusion of modelling software for animation, a small number of Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were precisely spaced and wired together while a specially created computer program created the two separate halves of the animations. These animation halves were subsequently married together in post-production.

This approach allowed the team to greatly reduce the carbon footprint of the shoot. To further limit carbon output they relied on vehicles already located in South Africa, grouped shipments of props and lights as much as possible, and mandated group transportation of personnel to and from shoot. For further good measure, the shoot's carbon output that could not be prevented was entirely offset through carbon credits purchased through the Carbon-Neutral Company's Unity Portfolio.

‘Let it Shine' was directed by Erik van Wyk and creative directed by Jeff Kling, John Norman and Sue Anderson. It debuts across Europe in April and will be shown in 14 countries initially.
First air date is Belgium on 28th March.

Here is a link to the actual Video Trailer;
http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1111-DEFAULT,21,text,1/index.pmode

Honda now has Hybrid Billboards

January 5, 2009 Primary among Honda’s brand values are its role as a leader in creating low emission, fuel efficient vehicles, and its most recent promotional efforts have taken Hybrid technology to new heights, quite literally. The massive billboards featuring the new Honda Accord Euro are illuminated by green solar power; with green energy electric backup. Just like a Hybrid. Outdoor advertising specialists, APN Outdoor have installed solar panels on several of the billboards being used in the Australian launch.

Source;
http://www.gizmag.com/hondas-hybrid-billboards/10658/picture/61375/