Showing posts with label Land Rover. Show all posts
Showing posts with label Land Rover. Show all posts

Ford sells Jaguar and Land Rover to India's TATA

Not much in the way of Honda news front, so I thought I'd fill the void with some other news.

Ford Motor Co., the world's third- largest automaker, agreed to sell Jaguar and Land Rover to Tata Motors Ltd., for less than half what it paid for the two brands as luxury-vehicle demand drops.

Tata, India's biggest truckmaker, will spend $2.3 billion (I've also heard as high as $2.65 billion), while Ford will contribute about $600 million at closing to the Jaguar Land Rover pension funds, the companies said today.

Ford is ending its investment in U.K.-based brands as the U.S. housing slump and job losses curb sales of models such as the $80,000 Jaguar XK. Ford is working to return to profit next year after $15.3 billion in losses in 2006 and 2007.

"Ford's financial situation is so severe it simply can't afford to sustain the two companies any longer,'' said Peter Schmidt , managing director of U.K. consulting firm Automotive Industry Data. ``Jaguar has been nothing but a financial millstone.''

Ford acquired Jaguar in 1989 for $2.5 billion and Land Rover in 2000 for $2.73 billion as part of a European-luxury strategy it began by buying Aston Martin in 1987. It sold Aston last year. (Ouch, talk about cutting your losses.)

Here's a link to the rest of the article;