Showing posts with label Hybrid Sportscar. Show all posts
Showing posts with label Hybrid Sportscar. Show all posts

Honda CR-Z Hybrid Gets Youth-Oriented Promotion in Europe

Just the Facts:
Honda CR-Z marketing campaign launches in Europe.
The assault includes a 60-second TV spot and a "crowd-sourced documentary."
CR-Z hybrid is already on sale in Japan.


LONDON — The Honda CR-Z hybrid coupe, already out in Japan, is underlining its launch across Europe with a pair of youth-oriented marketing campaigns. The gasoline-electric hybrid with a six-speed manual gearbox is targeted at hybrid buyers who are looking for a sporty car, and Honda Motor Europe is marketing it across Europe as a fun-to-drive alternative.

The CR-Z's three-mode drive system is highlighted with a 60-second TV ad, called RGB, which shows each driving mode as a different color that changes the environment around the car. The system, with Normal, Sport and Econ modes, tailors steering and throttle response to the driver's needs

To underscore that Honda is looking for the youth market, the automaker will release its Live Every Litre "crowd-sourced documentary" across Europe to coincide with the CR-Z's launch. It will be shown in real and virtual premieres on July 21 at 8:00 p.m. London time.

The Europe-market CR-Z has a flexible two-plus-two seating arrangement.

In Japan, more than 10,000 people placed orders for the CR-Z in its first month on sale — which Honda says is 10-plus times more than the automaker's original monthly sales target.

Source;
http://www.insideline.com/honda/cr-z/honda-cr-z-hybrid-gets-youth-oriented-promotion-in-europe.html

First Look: Honda's CR-Z Hybrid Is a Blast to Drive. No Really

Hybrids are many things. Efficient, yes. Practical? Sure. Attractive? Hmm, well, maybe. Sporty? You're kidding, right? No one in their right mind would call hybrids sporty.

Until now.

Honda delivers much-needed excitement to eco-friendly driving with the CR-Z, an attractive, affordable hybrid that's a genuine hoot to drive. It isn't, contrary to the buzz, the second coming of the venerable CRX and you aren't going to see it tearing up any tracks, but the CR-Z is, dare we say it, sporty.

The thing is, the CR-Z doesn't feel like a hybrid. There's no lag when the 10-kilowatt electric motor hands off to the 1.5-liter engine. The responsive antilock brakes lack the mushiness found in other hybrids, and the continuously variable transmission is smooth.

There's a paddle-shifting slushbox available if you want to row through the gears, but the six-speed manual — a first in a hybrid — is the way to go. It's much more fun. Trust us on this.
We spent several hours exploring some of our favorite back roads north of San Francisco, and the CR-Z showed its athletic side with nimble handling and reasonably brisk acceleration. The chassis is tight, the suspension is firm and there's a hint of understeer. The car feels a bit heavy — the six-speed model weighs 2,630 pounds — but most of the bulk is down low, and the CR-Z is fairly easy to toss around.

You've got a choice of three driving modes to suit your style. Sport — where we spent most of our time — gooses the output of the electric motor, optimizes throttle response and gives the electric power-steering a tighter feel. Econ shifts the equation toward maximum fuel efficiency. Normal splits the difference.

The gasoline engine does most of the work regardless of the mode. The small (5.7 ampere-hour) nickel–metal hydride battery and 10-kilowatt electric motor are there to boost acceleration and ease the load on the engine when cruising. The gas-electric combo gives you 122 horsepower and 128 pound-feet of torque.

Set the car in normal mode and it'll get 35 mpg in the city and 39 on the highway (37 combined) with the automatic tranny. Chose the six-speed and you'll see 31 city, 37 highway, 34 combined. Yeah, you might expect a hybrid to do better, but the CR-Z skews ever so slightly toward performance end of the spectrum over efficiency. Still, Honda says it's among the top-five fuel misers in America (based on combined fuel economy figures of 2010 models).

Around town, the CR-Z trudged through an afternoon commute without complaint. The cabin is relatively spacious and nicely appointed. Our car had the optional seven-speaker, 360-watt audio system and the optional navi (with 6.5-inch screen). Both were easy to use and performed reasonably well.

The seats are supportive, and there's plenty of leg and headroom for all but the tallest people. You've got up to 25.1 cubic feet of cargo space behind the seats, and a huge hatchback makes it easy to use it all.

When Honda unveiled the production version of the CR-Z at the Detroit auto show earlier this year, it all but called it CRX 2.0. It has toned down the comparisons, but the Z bears a strong resemblance to the X. It's wide and low, and at 160.5 inches long and 54.9 inches tall about the size of the Honda Fit. Honda claims it's more aerodynamic than the Toyota Prius.

The car is not without its flaws. The instrument cluster, though comprehensive and easy to read, is laughably futuristic. "Aluminum-style" interior trim always looks cheap. The shifter feels limp — a mortal sin in a car with sporting pretensions. And the rear quarter windows are useless, with blindspots about the size of an SUV.

But those are minor quibbles in a car that'll run less than $20,000 or so when it goes on sale Aug. 24. Choose all the options that came with our test model, and Honda says you'll pay less than $24,000. (Honda hasn't finalized pricing.)

As nice as the CR-Z is, those who truly enjoy driving will want a bit more power and handling prowess. Honda has "nothing official" to say about whether we'll see a sportier Si version, but the tuner crowd already is developing parts. If the CR-Z isn't the second coming of the CRX, it might soon be.

Until then, Honda has done something remarkable. It's made an affordable hybrid that's actually fun to drive, even sporty.

Source;
http://www.wired.com/reviews/product/pr_honda_crz?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29

2011 Honda CR-Z Hybrid Coupe: New Video Shots of Production Model

Continuing the saga of leaks, new photos of the production version of Honda's hotly anticipated 2011 (or 2010, depends on the market) CR-Z hybrid coupe have made their way onto the web. This time, we have a series of screen shots from a video that we have yet to discover. In JDM spec, the 21st century CR-X comes with a hybrid powertrain that combines a 1.5-liter four-cylinder petrol unit with an electric motor.

According to the official brochure that was leaked earlier this month, the petrol unit makes 114ps (84kW or 113 HP) at 6,000 rpm and a peak torque of 145Nm (107 lb-ft) at 4,800 rpm, while the electric motor, 14ps (10kW or 13.4 HP) at 1,500 rpm and 78Nm (58 lb-ft) at 1,000 rpm.


It doesn't sound much, but at least customers will have the option of a six-speed manual transmission in addition to the more traditional for a hybrid model, CVT.

The Japanese version of the CR-Z is said to accelerate from standstill to 100 km/h (62mph) in an uninspiring 9.7 seconds.

In the leaked leaflet, Honda mentions that the CR-Z will return 25.0 km/lt (58.8mpg US or 4.0 lt/100km) and 22.5 km/lt (52.9 mpg US or 4.5 lt/100km), but as we noted then, we are not sure what the numbers refer to.

Japan will first be the first market to receive the production version of the CR-Z in February 2010, with Europe and North America to follow later in the year.

Source;
http://carscoop.blogspot.com/2009/12/2011-honda-cr-z-hybrid-coupe-new-video.html

Upcoming Toyota Prius Coupe to wear Italian design

Ah yes, just what the market's been clamouring for....
It is a big step for the Japanese manufacturer, and according to Toyota president, Mr. Akio Toyoda, it will me an amazing result. The latest reports from Japan’s Best Car Magazine, revealed the fact the Prius Coupe will be designed by an Italian coachbuilder, possibly Pininfarina or Italdesign Giugiaro and the final product will be very close to the current Toyota Prius.

For those who don’t know, the Prius Coupe is the response to the new Honda CR-Z which will be unveiled at this year’s Tokyo Motor Show, and will go on sale in February 2010. A release date for the new Prius Coupe was not revealed but rumors show that 2010 will be the year when this new car will be unveiled!

Source;
http://www.4wheelsnews.com/upcoming-toyota-prius-coupe-to-wear-italian-design/