2010 Honda Insight vs. 2010 Toyota Prius
It's time for these contenders to raise their green gloves and come out fighting.
Here is where the article starts;
http://reviews.cnet.com/4370-10863_7-842-103.html?tag=mid_container;pf_left_nav
Winner: 2010 Honda Insight
The Honda Insight upsets the Toyota Prius in a tie-breaker decision. We knew this would be a close one, but we didn't expect it to get this close. For the tie-breaking vote, Antuan and Brian decided they just couldn't live with the Prius' anemic acceleration on a daily basis, and would rather live with the less economical Insight.
Car and Driver: 2010 Honda Insight vs. 2010 Toyota Prius, 1998 Chevy Metro
1998 Chevy Metro?!? Why not a reeaaal car, 1982 Pontiac Acadian!

The two latest mileage maestros—and the, uh, old Chevy Metro—will knock you stiff via tranquility, especially if you drive there.BY JOHN PHILLIPS, PHOTOGRAPHY BY J.G. RUSSELL July 2009
What we have here is an official C/D comparison test in which the photo vehicle, a Honda Pilot, proved far quicker than any of our contestants. These cars make you feel guilty about eating red meat. Convicted road ragers should be forced to do time in any of these three.
Both hybrids here are brand-new, if not all-new. The Honda Insight, which made its debut in 1999, has undergone the most radical transformation, gaining one cylinder, 25 horsepower, a back seat, and a shape that no longer resembles a tadpole in a spandex body wrap. In fact, what the Insight looks like is the Prius but with a smiling-fish grille instead of the Toyota’s frowning-fish grille.
We drove these mileage maestros on a 600-mile odyssey—a mix of interstates, country two-lanes, urban loops, and hilly whirligigs. The route led us from Ann Arbor through Columbus and ultimately to the southern Ohio towns of Knockemstiff and Tranquility via a side trip to Serpent Mound, a six-foot-tall earthen replica of a huge snake that was either produced by Native Americans 1000 years ago or by a ’50s-era farmer with a strong John Deere and an even stronger sense of humor.
There were no driving rules. Eco mode was not mandated. Using the air conditioner was legal. So were jack-rabbit starts and dangerous cornering speeds, neither of which we were able to accomplish. In short, we drove as we always do, trying to eke out some fun, and our observed fuel-economy figures reflect that. Indeed, that was the whole point of this test—to drive these things the way we’d drive regular cars. The regular-car control group was represented here by a 1998 Chevrolet Metro, and it was exceedingly regular. Funny that both hybrids’ consumption computers were optimistic—the Prius’s by 4 mpg, the Insight’s by 3 mpg. Final note: Knockemstiff didn’t. Tranquility was.
Third: 1998 Chevrolet Metro
Honda Insight becomes best-selling vehicle in Japan
The 2010 Honda Insight hybrid, which went on sale in Japan on February 6, has been ranked the industry’s best-selling new car in Japan for the month of April. Honda sold a total of 10,481 units of the Insight, making it the first time a hybrid model has held the spot in Japan for a monthly sales period.Honda said that its Fit was the best selling new car in Japan in 2008 and the fiscal year ending March 31, 2009. Fit was also the best-selling car in March for the fourth consecutive month until it was knocked out by the Insight.
Toyota has made it clear that it is aware of the challenges set forth with Honda’s new hybrid.
In the U.S., pricing for the 2010 Toyota Prius starts at $21,750, $1,280 more than the $20,470 2010 Honda Insight Hybrid.
Source;
http://www.egmcartech.com/2009/05/11/honda-insight-becomes-best-selling-vehicle-in-japan/
MotorTrend: Comparison: 2010 Honda Insight vs 2010 Toyota Prius

Here's a little snipet of the article, btw, it's a really good read even if you're not thinking of buying one.2ND PLACE TOYOTA PRIUS
Honda Enhances Advantages; Toyota Eliminates Disadvantages
Feb 9, 2009 18:49Yoshirou Tsuruhara, Nikkei Automotive TechnologyHonda Motor Co Ltd released the Insight hybrid, one of this year's most anticipated new vehicles. Its entry level model is priced at ¥1,890,000 (approx US$20,700) and is ¥440,000 cheaper than the cheapest model of the current-generation Toyota Prius (¥2,331,000) (See related article).
"Considering Toyota's system, I believe they cannot sell Prius at ¥2 million or lower," a Honda staffer said at the presentation of the Insight.
Honda adopted a simple hybrid system composed of one driving motor and a small-capacity secondary battery. In contrast, Toyota's hybrid system is equipped with an independent driving motor and a generator, and the capacity of its battery is more than twice that of Honda's battery. Though Toyota has been working on cost reduction of its hybrid system too, there is a reason why it cannot cut the costs as much as Honda.
Honda achieved a 40% cost reduction by further downsizing the already small battery and motor mounted in the Civic Hybrid, according to the company. However, the fuel economy of the Insight is 30km/L under the 10·15 test mode, which is almost equal to the 31km/L of the Civic Hybrid. So, Honda reduced the cost of its hybrid system by making most of the simplicity of the system while compromising on the fuel economy to some extent.
Meanwhile, the new Prius, which is expected to be released by Toyota in May 2009, features a good highway-driving economy, which was not achieved by previous models.
The existing Prius has a fuel economy of 48MPG (20.4km/L) in the city mode of the US, which is 20% higher than 40MPG (17.0km/L) of the Civic hybrid. However, in the highway mode, the fuel economy of the Prius drops to 45MPG (19.1km/L), while that of the Civic hybrid increases to 45MPG.
The Prius has an advantage in city driving where the vehicle can be driven more efficiently by the motor than by the engine, while it has a disadvantage in highway driving where the engine is mainly used, because the Prius is loaded with heavy motor and battery.
In order to address this disadvantage, the new Prius will be mounted with a 1.8L engine (the engine capacity of the existing Prius is 1.5L). The main purpose of this change is not the enhancement of the output but the reduction of friction loss, which is achieved by generating the same amount of output with a lower revolution speed.
The highway-mode fuel economy of the new Prius has not been disclosed yet, but the fuel economy in the city/highway mixed mode has been improved by about 10% to 50MPG (21.3km/L) from 46MPG (19.6km/L) of the existing model.
However, the new Prius is expected to be more expensive than the current model, reflecting the improvements made to enhance the performance. So, it is likely that the price disparity between the Prius and the Insight will be even larger.
Honda made an effort for cost reduction by capitalizing on its strengths without being overly obsessed with fuel economy, while Toyota focused on its disadvantages and enhanced highway driving fuel economy. It seems that the time has come for hybrid vehicles to highlight their individuality.
Yoshirou Tsuruhara, Nikkei Automotive Technology
Source;
http://techon.nikkeibp.co.jp/english/NEWS_EN/20090209/165360/?ST=english_PRINT
By The Numbers: 2010 Toyota Prius Vs 2010 Honda Insight
The 2010 Toyota Prius and 2010 Honda Insight take very different paths to the same answer: fuel economy. Lets take a look at how the two stack up.We already have had a chance to get behind the wheel in our 2010 Honda Insight review and we've already done a design dissection of the 2010 Toyota Prius, we haven't yet seen how the two stack up against each other. For starters, it’s difficult to make this comparison as neither automaker's released full specs yet. However, we're still able to make some initial observations and in cases where we don't have all the details, we've tried to provide some good guesstimates.

Source;http://jalopnik.com/5129333/by-the-numbers-2010-toyota-prius-vs-2010-honda-insight
Toyota to Sell Older Prius Along with New (more expensive) Prius to Stay Competitive with HONDA
The new Prius is expected to be more expensive than the outgoing previous generation.Pictures of the Next Gen Prius Leaked Online



And just for good measure I have put a pic below of the Next Gen Honda Insight Concept, and even though this is a concept, expect this to be a SHARP indication of what the production model will look like.
DETROIT — Exterior and interior images of the redesigned 2010 Toyota Prius have been posted at Priuschat.com and subsequently snapped up around the blogosphere.Toyota spokesman Curt McAllister on Thursday morning confirmed for Inside Line the authenticity of the images, and said they were "accidentally leaked." He added, "More details at the Detroit show."
The car's formal unveiling is slated for January at the 2009 Detroit Auto Show. The new Prius will face off against the Honda Insight, which was introduced last month at the Paris show and also goes on sale next year as a 2010 model. Look for the Insight to be priced from $2,000-$3,000 below the Prius.
The 2010 Prius will be fitted initially with nickel-metal-hydride batteries, but is expected to switch to lithium-ion batteries within a year or two. The car's four-cylinder gas engine is expected to get a modest bump in displacement, from 1.5 to 1.6 liters, with more power, but better fuel economy.
Inside Line says: Judging from the evolutionary styling of the new car, Toyota isn't about to mess with a winning formula. — Paul Lienert, Correspondent
Source;
http://www.edmunds.com/insideline/do/News/articleId=133808#2
