Car and Driver: Production-Ready Acura RLX Revealed in Patent Images

Acura’s push for more radical, independent styling could be over before it starts. These pictures, which were made public this week in a European design patent database, show an RLX sedan that’s been dulled down from the only slightly edgier concept version presented last April. The RLX will arrive in early 2013 as the replacement for the RL as Acura’s range-topping sedan.

The lower front and rear clips on (what we presume is) the production RLX have been changed from the concept car, with a standard rounded lower air intake up front and integrated exhaust outlets in the rear. These bookend a generally uninspiring shape, with the front looking rather like that of a current RL or TL, and the side and rear reminiscent of everything from a Lexus GS to a Chevy Cruze to a BMW 7-series.

Although Acura will undoubtedly promote the RLX as a fun-to-drive, high-tech showcase, the truth is that this car is aimed squarely at aging Baby Boomers. RLX customers are more likely to be cross-shopping the RLX with a Cadillac XTS, we think, than an avant-garde Audi A6. As such, Acura has said in the past that the RLX’s interior is significantly more spacious than in the company’s previous cars—despite its size, the RL has always had compromised interior packaging.

The only major U.S. auto show left on the calendar for 2012 is Los Angeles in November. Acura could pull the sheets off of the production RLX there, but an earlier non-auto-show debut is always possible.

Source;
http://blog.caranddriver.com/production-ready-acura-rlx-revealed-in-patent-images/

TOV: Slightly Disguised 2013 Honda Accord, or is it a Acura RLX????

Now, is this the Next Honda Accord, or is it the Acura RLX?

This is the backend of the Next Acura RL (RLX) as noted by some careful TOV forum members.

Source;
http://www.vtec.net/news/news-item?news_item_id=1069172

Honda Goes Hybrid With the Acura RLX

By David Dandy
Tokyo based automakers, Honda Motors, want to increase sales for their new Acura, and they are taking the green road to reach their goals. The Acura is Honda’s premium brand, and their new sedan will make use of two electric motors and a V-6 gasoline engine.

The RLX, as its being called, will be the replacement of their RL sedan. The new model will go on sale early 2013, according to company representatives at the New York International Auto Show. The RLX employs a n3.5-liter gasoline engine which, in combination with the electric motors and lithium-ion battery pack, packs a 370 horsepower punch and gets about 48 kilometers to the gallon in combined city and highway driving, Honda said.

How does it stack up against the current RL model? The RLX’s fuel economy is 50% better than the current RL, which averages 20 mpg.

Sales of Acura cars in America peaked at 209,610 vehicles in 2005 but had dropped down to 123,299 last year. Honda wants the brand to sell 180,000 cars and trucks in 2012, a 46% increase in sales.

Source;
http://www.ecoautoninja.com/eco-hybrid-vehicles/honda-goes-hybrid-with-the-acura-rlx-56768/

Acura RLX Concept Makes World Debut in New York

Acura flagship features first application of Acura Sport Hybrid SH-AWD®, more than 370-horsepower and 30 mpg combined fuel economy rating, with top-class seating comfort and next-generation Acura connectivity
Acura today held the world debut of the Acura RLX Concept at the New York International Auto Show, providing luxury buyers with a first look at the design and engineering direction for its all-new Acura RLX flagship sedan, slated for launch at the beginning of 2013.

The RLX Concept employs an extraordinary array of new Acura technologies, including the Sport Hybrid SH-AWD® system, in combination with sophisticated styling and smart packaging to deliver an entirely new level of performance, sophistication and comfort.

Utilizing highly efficient packaging, the RLX Concept delivers the interior space of a large luxury sedan with the footprint and agility of a midsize luxury sedan. The RLX Concept's all-new 3.5L direct-injected VTEC® V-6 engine and Sport Hybrid SH-AWD® system, with three electric motors, combine to generate more than 370-horsepower, and are paired with a 7-speed dual clutch transmission (DCT) and lightweight body to deliver V-8 acceleration with four-cylinder fuel economy—with an estimated EPA (city/highway/combined) rating of 30/30/30 mpg.

"We have created a true luxury sedan based on our Acura DNA," said American Honda president & CEO, Tetsuo Iwamura. "This means achieving advanced performance through engineering efficiency to create a unique synergy between the vehicle and its driver. Inside and out, on the open road or city streets, the sophisticated and elegant Acura RLX will offer a level of connectivity, comfort and advanced performance demanded by today's luxury buyers."
Acura also announced that the production RLX will be offered in a 310-horsepower, front-wheel-drive version, which will also deliver superior handling performance through the application of another new Acura technology— Precision All Wheel Steer™.

Styling-Design
The RLX Concept styling builds on Acura's 'Keen Edge' design motif with its taut and aerodynamic shape, carefully tailored proportions, and sophisticated and distinctive detailing. Its athletic stance is accented by 20-inch forged aluminum wheels and 255/35 R20 high-performance tires. Dimensionally, the RLX Concept is approximately the same length as the current RL, but with a two-inch longer wheelbase and two-inch shorter front overhang. Both the track and vehicle width increase by approximately two inches.

Acura's exclusive new Jewel Eye™ LED headlamps debut on the RLX Concept. The Acura signature Jewel Eye™ headlamps use a dual-stacked array with a total of ten separate high-intensity LED lamps, with ultra-reflective optical lenses and high-gloss trim, to provide powerful down-the-road illumination while simultaneously giving the RLX a highly distinctive and bright-eyed look in both daytime and nighttime conditions.

Body and Chassis
Through engineering efficiency, including substantial use of high-strength steel and aluminum, the RLX Concept achieves an ultra-rigid and light body design, with the front wheel drive version to weigh in at well under 4,000 pounds. An all-new double wishbone front suspension, multi-link rear suspension, Amplitude Reactive Dampers and electronic power steering with a variable gear ratio team to provide the foundation for the RLX's precise and intuitive handling control — termed by Acura as "Inomama" or "at the will of the driver."

Front-wheel-drive versions of RLX will utilize Acura's all-new Precision All Wheel Steer™ system. This system provides for independent control of the steering (toe) angle of the right and left rear wheels by utilizing electrically controlled actuators. Precision All Wheel Steer™ works in tandem with Vehicle Stability Assist™ (VSA®) and Variable Gear Ratio (VGR) steering to deliver an extraordinary level of cornering control and steering precision.

All-wheel-drive RLX models add even more handling performance with Acura's highly advanced Sport-Hybrid SH-AWD® (Super-Handling All-Wheel Drive), recently introduced at the 2012 North American International Auto Show on the NSX Concept. The performance hybrid system utilizes a front-mounted electric motor, located within the dual clutch transmission, and a unique dual electric motor drive unit with a bilateral torque adjustable control system to instantly generate negative or positive torque to the rear wheels during cornering. This provides a new level of agility and confidence to create an "on-the-rails-cornering" experience.

Safety
The Acura RLX will offer an extensive array of passive and active safety features. These include a Collision Mitigation Braking System™ and the first application of Acura's Lane Keep Assist System. In addition, Forward Collision Warning and Lane Departure Warning will be offered as standard equipment on the RLX.

Passive safety features will include front, side and side-curtain airbags for the driver and front passenger, and a driver's knee airbag. The RLX also incorporates the second generation of Acura's Advanced Compatibility Engineering™ (ACE™) body structure, with reinforced front frame members for further enhanced frontal crash energy management. The RLX is expected to achieve a 5-Star Overall Vehicle Score from NHTSA and TOP SAFETY PICK status from IIHS.

Advanced Telematics
In keeping with the 'human-centered synergy' focus of Acura, the RLX will feature state-of-the-art communications, navigation and infotainment technologies with intuitive and easy-to-operate controls. Dual LCD screens (8-inch display and 7-inch touch screen) will provide easy and direct one-touch access to key functions — including audio, heating and cooling, navigation and voice-to-text SMS text message function.

The RLX will also feature the first application of the next-generation AcuraLink® Communication System, which incorporates built-in two-way cellular communication to deliver an array of new convenience features, including airbag deployment notification, stolen vehicle tracking, remote locking and unlocking, security alarm notification and concierge service.

An all-new, 14-speaker ultra premium audio system will be offered in addition to Acura's award winning ELS Surround® sound system. Both audio systems provide MP3 connectivity via USB along with integration of HD radio™, Pandora® internet radio interface and Aha Radio® interface via Bluetooth® smart phone pairing. Using Aha, RLX drivers can choose from thousands of web-based audio stations, including music, live news, podcasts, audio books, personalized points of interest, and audio newsfeeds from Facebook and Twitter. In addition, a new Acura-exclusive smart phone application integrates smart phone functions (such as email, text messaging and contacts) into the RLX's on-demand touch screen functions. Bluetooth® HandsFreeLink® calling and pre-loaded text message replies provide for easy two-way communication.

The RLX also will be available with Acura Navigation System with Voice Recognition™. This innovative system offers the driver a wide range of search options including Bing™ search functionality and the option for an AcuraLink® concierge to send a destination to the vehicle's navigation system. In addition, the RLX navigation system will feature AcuraLink Real-Time Traffic™ for both highways and surface streets.

Acura Brand
With a focus on 'human-centered synergy,' Acura is embarking on its next 25 years as a pioneering and innovative performance-luxury nameplate and is undertaking an aggressive revitalization of its Acura product and technology portfolio.

The RLX Concept is Acura's fourth new model debut since January 2012, when Acura took the wraps off its redesigned RDX Protoype crossover SUV, all-new Acura ILX Concept sedan, and next-generation Acura NSX Concept supercar, at the North American International Auto Show in Detroit.

Following the introduction of the production versions of the more powerful and fuel-efficient 2013 RDX in March, and the all-new 2013 Acura ILX and ILX Hybrid sedans in May, the production RLX will launch in early 2013. The next-generation Acura NSX, being developed by Honda R&D Americas in the U.S., will be produced in Ohio using domestically and globally sourced parts and launched within the next three years.

Acura is projecting an annual sales volume of 180,000 vehicles for the brand in 2012, which would represent a nearly 50 percent increase over 2011 sales results.

Source;
http://www.hondanews.com/channels/corporate-headlines/releases/acura-rlx-concept-makes-world-debut-in-new-york

2013 Acura RLX Concept Video from NY Auto Show

2012 New York International Auto Show Press Conference Remarks

04/04/2012 - NEW YORK
Mike Accavitti
Hey everyone... it's great to see all of you.
Thanks for joining us today.
2012 has already been quite a year for Acura, and today we're taking another major step forward in the continued revitalization of the Acura brand.
In a moment, the president and CEO of American Honda, Mr. Tetsuo Iwamura, will take the stage for the world debut of our all-new Acura flagship vehicle -- the fourth new Acura model that we have introduced since the start of this year.
We kicked things off in January with the introduction of three new concept models.
The second-generation RDX...the all-new gateway to the brand, the ILX sedan...and, of course, the ultimate expression of Acura performance, efficiency, and technological sophistication, the next-generation Acura NSX supercar.
As for an update, we launched production of the RDX last month at our East Liberty, Ohio plant,
And the new ILX and ILX Hybrid begin rolling off the assembly line at our Greensburg, Indiana plant in just three weeks.
Both of these plants, incidentally, are at the top of the quality rankings, having earned Silver and Platinum awards, respectively, in the 2011 J.D. Power Initial Quality Study.
And development for the next-generation NSX is now in full swing, led by our R and D centers in the United States, with planning underway to build it in Ohio as well.
We also leveraged the excitement surrounding the NSX with Acura's first-ever Super Bowl ad, which saw two fellow car nuts named Leno and Seinfeld jockeying to be the first NSX owner. The ad continues to generate an incredible amount of buzz for the brand and our products.
And another special Acura supercar will take a star turn next month in the blockbuster film "The Avengers."
Before we unveiled the NSX Concept in Detroit, a number of you speculated that the car spotted right here in Central Park in the company of Iron Man Tony Stark was actually the new NSX.
Well, not exactly, but pretty darn close. The appearance of an Acura model in 'The Avengers' -- even one that won't be on sale, further leverages Acura's ongoing association with the Marvel superhero franchise, which has seen Acura vehicles in both the second 'Iron Man' installment and in last year's Captain America and 'Thor.'
Acura's role in this incredibly successful film series gives us the opportunity to engage our customers in an entertaining way. And we're leveraging this relationship across all media platforms and throughout the Acura product lineup.
As one example, here's a special look at a new commercial for the 2013 RDX that plays to Acura's comic-book-hero status.
So, we're trying to have a little fun. But we all know that distinctive marketing is tough to sustain without distinctive products.
That is why it was so important that we design products around our core values, with a focus on creating a human-centered synergy between a vehicle and its driver. We are now creating the right products for luxury customers in each segment of the market.
Based upon on our own unique values, we are focused on timeless and beautiful design intended to evoke an emotional connection where consumers desire to be seen in an Acura.
We will provide value for money on a luxury scale, and we will again defy conventional wisdom by creating luxury vehicles that provide the ideal balance of performance and fuel economy that is right for each product.
This means a driving experience that is dynamic and emotional -- that provides the driver a feeling of connection to the product, to the road, and to the world from the very moment they enter the vehicle.
The all-new Acura flagship is the next expression of our focus on "human-centered synergy," and here to deliver it to you, it is my pleasure to introduce the President and CEO of American

Honda, Mr. Tetsuo Iwamura.
******************************
Tetsuo Iwamura
Thank you, Mike, and thank you everyone for joining us this afternoon.
As we set out to create this new Acura luxury sedan, our goal and our challenge was to create new value with a luxury sedan that is right for these times.
On the high seas, the flagship is a fast, agile and technologically advanced craft that carries the fleet commander and provides leadership and clear direction for the rest of the fleet.
And that is precisely the role of the new Acura flagship sedan.
We have created a true luxury sedan based on our own Acura DNA.
This means achieving a high level of performance through engineering efficiency to fulfill our direction of human-centered synergy.
To symbolize this new mission, we have re-christened Acura's top sedan the Acura RLX.
And it will get more than a new name.
We're giving the RLX a host of new technologies befitting its status as the flagship of the Acura brand.
Inside and out, on the open road or city streets, the sophisticated and elegant Acura RLX will offer a level of connectivity, comfort and performance demanded by today's luxury buyers.
But before I get into details, let's take a first look at the world debut of the all-new Acura RLX Concept.
This all-new RLX Concept is a true flagship that delivers on the smart values of the Acura brand -- offering both first-class comfort and superior value, incredible connectivity and intuitive control. And above all else, high fuel efficiency and an exhilarating driving experience.
We believe that people should be at the center of automobile design.
Based on this, the Acura RLX interior concept is a "gracious host" with a spacious and comfortable cabin typically associated with a much larger luxury sedan.
This was made possible by our packaging technologies, which is one of our distinctive strengths.
And consistent with the Acura brand promise that time is a luxury, the new RLX will feature the next generation of the AcuraLink telematics system.
This system provides superior connectivity through an on-demand touch screen with access to infotainment, security assistance, concierge support and much more.
But, it is the outstanding driving experience that will define this new Acura flagship sedan.
To achieve it, we are equipping the RLX with the Acura Sport Hybrid Super Handling All-Wheel Drive system that is based on the system we introduced in Detroit on the NSX Concept.
This new Sport Hybrid system is designed to perform "at the will of the driver" to maximize their ability and optimize the joy of driving.
This will be a signature technology for Acura, and it will debut in the marketplace with the RLX sedan.
The Sport Hybrid system joins forces with an all-new direct-injected V-6 engine to generate more than 370-horspower.
This will give RLX V8-like acceleration with 4-cylinder fuel economy of 30 miles per gallon city/highway/combined.
In addition to the Sport Hybrid version you see here today, we also want to offer Acura customers outstanding handling and value in a 2-wheel-drive RLX.
The key to this model will be another new Acura technology that will debut on RLX that we call Precision All Wheel Steer.
The system will offer an unprecedented level of handling and control for a front-wheel-drive car.
At the same time, it will provide the all-weather performance, outstanding fuel economy and value for money associated with front-drive packaging.
Both RLX models reflect Acura's core brand values of advanced performance achieved through engineering efficiency.
This includes a very light and rigid platform, using high-strength steel and lightweight aluminum. And in addition to achieving outstanding collision safety, RLX will offer an extensive array of active safety and visibility technologies.
This Acura RLX Concept gives you a very strong indication of the direction for the production RLX that will go on sale at the beginning of next year.
While we are not ready to talk pricing, as you can see, it will deliver on the Acura brand promise of offering incredible value on a luxury scale.
And this is not the announcement for a new commercial, but I envision another fight between Seinfeld and Leno -- except this time, I get to decide who will be the first customer.
Again, thank you for coming. Now, I welcome you to the stage for a closer look at the new Acura RLX Concept.

Source;
http://www.hondanews.com/channels/corporate-headlines/releases/2012-new-york-international-auto-show-press-conference-remarks

World Debut of New Acura Flagship, Webcast Live from New York Auto Show

Acura RL-X?!?
04/02/2012 - NEW YORK

Acura will debut its new flagship sedan at the New York International Auto Show on April 4, 2012 at 1:50 PM (EST). The reveal will take place in the Acura booth located in the Jacob Javits Center in New York City.

For those unable to attend, the press conference will be webcast live on: http://acuranews.com/live/2012nyias-acura

Consumers may also watch the webcast on: http://acurawebcast.com

Press materials will be posted to www.acuranews.com immediately following the press conference.

Additional ways to connect with Acura:
Media Information: www.acuranews.com
Consumer Information: www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura

Acura Will Debut New RLX Flagship Sedan in NYC [New York Auto Show]

by Justin Berkowitz of Car and Driver

Acura’s next flagship sedan will likely be called RLX, and is expected to debut next month at the New York auto show. The company hasn’t made an official announcement yet, but two signs point to RLX as the replacement badge for RL. First, Acura VP Jeff Conrad may have told Wards that RLX is the new name; when asked, Acura representatives declined to confirm whether the Wards quote was accurate. Second, the company has applied to trademark the name RLX with the U.S. Patent and Trademark Office. Neither is dispositive, but taken together, we’re pretty convinced.

The RLX is set to replace the aged and out-classed RL, but will follow a similar formula. Like the outgoing RL, the RLX will feature all-wheel drive and a V-6 engine. This time, however, Acura’s range-topper will use a clever hybrid system to drive the rear wheels with electric motors. The setup should prove to be lighter and continue to offer rear-axle torque vectoring.

With the RLX replacing the RL, the TL will be the last car in the Acura lineup with a two-letter name. We’ve been told that Acura will offer just three sedans in the future—the new ILX and RLX will be two of those, meaning that either the TL or the TSX is likely to bite the dust. Given its two-letter name, the TL might be the more likely candidate, but Acura is currently in the process of trademarking TLX. We’ll just have to wait and see.

Source;
http://blog.caranddriver.com/acura-will-debut-new-rlx-flagship-sedan-in-nyc-new-york-auto-show/#more-79160

Acura to tease redesigned 2013 RL sedan at 2012 New York Auto Show

This just in – Acura will be showing a teaser of the redesigned RL flagship sedan at the 2012 New York Auto Show next week.

The 2013 Acura RL sedan will go on sale this fall.

Source;

http://www.egmcartech.com/2012/03/26/acura-to-tease-redesigned-2013-rl-sedan-at-new-york/

Casey Shain Renders the Next Gen Acura NSX Based on Avengers Movie Car

The Acura NSX supercar could be back in three years. A concept version of the Ferrari-fighter will debut in Detroit next month with a compact V-6 engine and lithium ion hybrid system. Journalists were given a glimpse of the car, which provided details for this artist's rendering.

LAS VEGAS -- Honda will overhaul and reposition its Acura lineup over the next 18 months and abandon its long pursuit of top-tier luxury-car status for the brand.

After years of trying to propel Acura into the front ranks with Mercedes-Benz, BMW and Lexus, Honda says it will settle for offering mid-level premium vehicles that favor fuel economy over performance.

With one exception: At the Detroit auto show next month, Honda will bring back the Ferrari-fighting Acura NSX -- a new version of the mid-engine supercar that disappeared in 2005 after a 15-year run. But instead of a monster engine, the NSX will have a compact, direct-injection V-6 teamed with a lithium ion battery pack. Another key to recalibrating Acura is the rollout of three new or redesigned sedans in the next 18 months, including a smaller compact and a bigger flagship.

"We are not satisfied with Acura's current positioning," Honda Motor Co. CEO Takanobu Ito said this month at the Tokyo Motor Show. "We want to showcase interesting and fun technologies and show excellent environmental performance."

In the works for Acura:
-- The ILX compact sedan will arrive in spring, using Honda's global Civic platform. It replaces the tired TSX that used the bones of the European Accord.
-- A redesigned RL flagship that is larger than the current version is due next fall.
-- A redesigned mid-sized TL sedan follows in the spring of 2013.

"Our sedans haven't been doing the job for the brand," said Vicki Poponi, American Honda assistant vice president for product planning, at a briefing here for dealers and the media.
Poponi said the TSX, TL and RL were cannibalizing sales because they were too close in footprint and interior size. The new models will create a bigger spread in the lineup.

Changes in the crossover categories also are coming, with a redesigned RDX compact arriving next spring and the next MDX in 2013.

In using the Civic as the basis for the ILX, Acura is traveling the same platform-sharing course it did with its Integra and RSX coupes in the 1980s and 1990s. But Poponi said the ILX will bear no resemblance to the Civic or the Canadian-market Acura CSX, which has been derided as a rebadged Civic.

"All the suspension settings will be tuned to be Acura," Poponi said. "Consider it as different as the TL is from the Accord or the MDX is from the Pilot."

The ILX will be available with a choice of a 2.0-liter direct-injection four-cylinder engine with automatic transmission, a 2.4-liter engine with a six-speed manual transmission or a 1.5-liter hybrid powertrain. Features will include push-button start, rearview camera, Pandora link and SMS with text-to-voice capability.

Acura hopes that sales of the ILX, to be priced "well below $30,000," will be about 40,000 units annually. The current-generation TSX peaked at 31,998 sales in 2008.

Next up is the flagship RL, which has had little success competing in the $50,000 sedan segment against the likes of the Mercedes-Benz E class, BMW 5 series and Lexus GS. Critics have called it overweight and underpowered, and the interior is cramped.

Poponi said the redesigned version will have more cabin space, with rear legroom going from worst-in-class to the best-in-class.

"It will have [BMW] 7 series cabin space with the agility of a 5 series," Poponi said. "Our sedans need to instill passion and emotion. The new flagship establishes that, and sets the ceiling for premium pricing. Once we have set that, then our SUVs can come into the market and leverage that prestige."

The RL will debut in April at the New York auto show and go on sale next fall.

As for the RDX, the previous generation has been criticized for the jerkiness of its turbocharged four-cylinder engine. The new RDX will have a V-6 with "top-class fuel economy," Poponi said.

The RDX also will use the Honda CR-V's simpler electric power steering and all-wheel-drive systems, rather than the pricier Super Handling All-Wheel Drive system of the old RDX. Poponi says it will be "quieter, roomier and more comfortable."

Then there is the NSX that arrives in concept form next month in Detroit. The original V-6-powered NSX was decked out with astonishing technology when it debuted in 1990. It was the first car without turbos to deliver 100 hp per liter of engine displacement. It also was the first major project for body engineer Takanobu Ito, now Honda's CEO.

Ito killed a previous NSX concept after the autumn 2008 Lehman Brothers meltdown destroyed Honda's desire to re-enter the segment. The project has been revived, but Ito has changed the concept.

"Our approach is efficiency and a strong power-to-weight ratio," said Acura sales boss Jeff Conrad. "The original NSX did this. But the proposed successor went into the classic world of a heavy vehicle, requiring a V-10 engine and other technologies to be a performance car."

Conrad adds: "That is not Acura DNA. If we are thinking about being sporty, we need to do it with the machine's efficiency. That's the thing we can do. The way we achieve it will be unique to Acura."

In addition to the NSX's compact V-6, the lithium ion battery-powered Sport Hybrid All-Wheel Drive system uses two integrated drive units at the rear wheels connected to a motor-generator that delivers power.

Regenerative brakes will capture electricity and deliver torque to the outside wheel -- while absorbing negative torque from the inside wheel -- as the car goes through a corner.

American Honda President Tetsuo Iwamura did not set a date for the NSX's launch, saying: "We hope within three years. ... As soon as possible."

Too much machine
Despite the NSX's go-fast ambitions, a major part of Acura's new philosophy will be dialing back on performance in exchange for fuel economy. Executives say that today's luxury cars have more power than they need, and that premium-vehicle buyers now care more about mpg than mph.

Conrad said Acura has returned to its original philosophy of elegant engineering and top-of-class fuel economy, and has stopped chasing the elite of the luxury segment. The new slogan: "Smart luxury."

Mike Accavitti, the former head of Dodge who became American Honda's vice president of marketing in August, describes the current luxury market as "too much machine and not enough humanity."

Said Accavitti: "Our overweight bodies require overweight engines and more safety systems to protect them. Some of these cars the average driver just can't control. We have been increasing performance beyond the ability of the driver, or we have complicated the driving process."

Poponi said of Acura's previous batch of products: "Our engineering ego was getting in the way."

Peaks and valleys
American Honda hopes this philosophy can stabilize Acura's sales, which have peaked twice -- once in the early 1990s and again in setting a brand record in 2005, at 209,610 units. But each time things fell apart because of ill-conceived products and faulty marketing -- not to mention the recent recession. This year, sales through November were down 7 percent to 110,170. Honda says short supplies caused by the March earthquake in Japan were a factor.

For a new crop of customers, Honda is looking at Generation Y. The leading edge of that generation is turning 30, and Honda says the generation's top priorities are exterior styling, price and environmental friendliness.

"A good sound system" finished fifth in its research, and less than 20 percent care about high performance, Honda says.

"Technology is only as good as the driver," said Gary Evert, division director for advanced automotive planning at Acura r&d. "The vehicle almost always has more capability than the driver can handle. Anything outside the customer's understanding is waste.

Source;

http://www.autonews.com/apps/pbcs.dll/article?AID=/20111212/OEM03/312129953/1115/FRONTPAGE

Acura RL Replacement Coming in April, TL or TSX To Get Axed

Acura’s replacement for the aged RL will greet the public in April at the New York auto show. The model is desperately needed for the brand, which has struggled on the periphery of the luxury world since its birth as the first upscale Japanese nameplate 25 years ago.

The next flagship sedan—the company’s trepidation at calling it the RL gives us naive hope it’ll be named the Legend—is meant to embody the brand’s identity. A rendering we saw looked a lot like a bloated TL. So, uh, what exactly is the Acura brand identity?

According to the company’s execs, the flagship sedan will be relatively lightweight, nimble, and economical. It also will feature Honda’s new hybrid Super Handling All-Wheel Drive system, which uses a V-6 to power the front wheels and two electric motors for the rears. (You can read more about how the system works, and our drive of a car with a prototype of the system, here.)

Acura says that creating a spacious interior was a very high priority. As opposed to the new Honda Civic–based ILX, which will be pitched to younger buyers, the flagship sedan is meant to appeal to slightly older customers. As such, Acura’s engineers and designers focused on creating a car that would comfortably take a second couple out to dinner, and has a large-enough trunk to handle larger parcels. A product planner says that interior space will be comparable to that of a BMW 7-series, even though the vehicle’s exterior dimensions will be more like a 5er’s.

The flagship will sit atop a three-sedan product line. Currently, the company offers the TSX, the TL, and the RL. With the addition of the ILX and the confirmation of a replacement for the RL, that makes it likely that either the TSX or TL is on the chopping block. An alternative scenario sees the RL name dying off, with the new flagship wearing TL badging. In that case, the TSX—which is derived from the European Honda Accord—could hang around, with the ILX serving as a gateway to the brand.

The latter approach makes a little more sense—TL and TSX are arguably the most recognizable names in the Acura car family—but it strikes us as a little confusing. The ILX is being introduced as a low-cost entryway to the Acura brand; wasn’t that the point of the TSX when it originally launched? The first-gen car, having been bred to compete with the Ford Mondeo and lesser BMW 3-series models in Europe, was a precise handler and perfectly sized. Had this generation of TSX/Euro Accord not grown, there wouldn’t be a need for something smaller. But it did grow—into something a bit disappointing.

The TL has succeeded as Acura’s mainstay sedan for more than a decade in spite of having a forgettable alphanumeric name. It really is the modern-day Legend, and it seems like a mistake to cancel one of your better-known products. But it’s large, quite powerful, and offers all-wheel drive; with the new, bigger flagship on the way, what’s the point of keeping it?

In explaining the too-close positioning of the present-day RL and TL, an Acura product planner told us, “We made the same mistake twice.” (The first being the overlap of the Vigor and Legend in the 1990s.) Let’s hope the current sedan restructuring isn’t a third time.

Source;
http://blog.caranddriver.com/acura-rl-replacement-coming-in-april-tl-or-tsx-to-get-axed/

First Drive: Honda hosts at Research and Developement centre

By Richard Russell
MOTEGI, Japan – For a company with a reputation for innovation and engineering, Honda has been surprisingly quiet on those fronts in recent years. No new engines, transmissions, hybrid, electric or plug-in systems in an era when everyone else in the industry is rushing them into production.

In what could be called a comeback or a reaffirmation of what put the company on the map, Honda is about to unveil a steady stream of new innovations that will find their way into everything the company builds, from lawn mowers and leaf blowers to motorcycles and cars of all sizes and stripes.

As if apologizing for its recent lack of news on these fronts, Honda hosted media from around the globe at its R & D Center here. We were exposed to a dizzying array of new products and ideas, most of which will find their way into your local Honda store in the next couple of years.
We drove a variety of new and future vehicles powered by a completely new family of four and six cylinder engines. We tried several new transmissions, a truly innovative all-wheel-drive system, various hybrids, including one without a transmission, pure electric vehicles and a sleek sedan powered by a fuel cell.

Honda is back
On the engine front, look for a unique combination of variable valve-timing, twin camshafts and direct injection that allow engines to run on the fuel-savings Atkinson Cycle without the loss of power or torque previously associated with that method. These include a quartet of new four-cylinder gasoline engines ranging in displacement from 1.0 to 2.4 –litres and a new 3.5-litre V6. The new 2.4-litre will first appear in the next Accord, late in 2012 and perhaps the new CR-V shortly afterwards.

We drove vehicles powered by a new 148-horsepower, 1.8-litre four that would be right at home in a mid-cycle version of the new Civic being readied for the 2012 model year and a 127-horsepower, 1.5-litre four destined for the Fit. In all cases these preliminary power figures are on the conservative side but considerably higher than current engines of similar displacement, while consuming 10 per cent less fuel.

We also sampled a Civic powered by a potent little 1.6-litre turbo diesel. Bring it on!
Honda R&D has come up with a trio of new CVT (Continuously Variable Transmissions) for small and mid-sized cars. Development has led to less of the “motor-boating” and “rubber-band” effects associated with CVT transmissions. Driven under normal conditions they feel like a normal stepped automatic, only when pressed hard on the track did they assume the CVT propensity to sound like a clutch was slipping.

It has also developed a seven-speed dual clutch gearbox.

Under the “Earth Dreams” banner, all of these engines and transmission will appear in stand-alone or hybrid applications across a wide range of vehicles of all sizes and shapes in the next two years.

Honda has developed the world’s most efficient two-motor hybrid system, one that allows a big family-size car to operate without a transmission with a resultant savings in space and cost.
It also turned us loose on the big oval of the adjacent Twin-Ring Motegi race track in an Accord-size sedan equipped with the new V6 sending 310 horsepower and 265 lb. ft. of torque to the front wheels and a pair of electric motors powering the rear wheels. In addition to the abundance of instant torque when accelerating the innovation meter was pegged by the fact the motors were programmed to send more power to the outside wheel in a corner and reduced power to the inside wheel.

Needless to say performance was more than impressive on the straights or in the turns. Look for this combination in a forthcoming replacement for the big RL sedan and a rumored replacement for the NSX sports car.

Next-Gen Acura Legend (RL) a Go

There were reports that development of the next-generation Acura RL was postponed, but Honda president Takanobu Ito has confirmed that it’s all go for Acura’s next full-size luxury car. Many have pointed to the current RL’s V-6 engine as the weak point in the car’s equipment lineup, saying V-8-power and smoothness are necessary to compete in this segment. Therefore, the next RL will feature Honda’s large displacement hybrid powerplant under its hood. Also, as you can see from this drawing, the front grille will look much different than the “shield” design used on today’s Acura cars. That said, don’t be surprised to the “shield” still be used on U.S. cars. As for me, I’ll take this grille, thank you.

Source;
http://blog.roadandtrack.com/next-gen-acura-legend-rl-a-go/