New Hotwheels Poster Reveals Next Gen Viper?

Source;

http://ripituc.blogspot.com/2012/02/hot-wheels-2012-poster.html

Hotwheels gets creative in recent Ads

Don't you just wish they built motorways like this? Sadly they don't; it's just an advertisement for Hot Wheels, who constructed a giant faux-loop on a motorway bridge in the Colombian capital Bogota. But we really, really want it to be real. You can almost imagine a giant hand entering stage left to whizz a shiny-wheeled car around the loop. Sadly, this is merely a new marketing wheeze from the toy-car company, part of a campaign that has also involved projecting a giant virtual Hot Wheels race track onto the side of a building in Australia. But this latest stunt seems to have worked rather well at PH HQ, where more than one of our number are planning an excursion into the loft this evening to see if we can find our old sets. Or failing that a quick trawl through the depths of eBay... Source; http://www.pistonheads.com/news/default.asp?storyId=23448

Mattel Video Racer Records the Hot Wheels' POV

This is too awesome....

Is it possible that we've been taking our Hot Wheels for granted? That we don't consider the toll those bends and loops take over time? Well, now there's a Hot Wheel that records video of its traumatic life. Like so.

The Video Racer's camera records its adventures at 30 to 60 frames per second, and you can view the footage either on a small LCD on the car's underbelly or on your laptop via USB. There's even a custom video editor, so you can splice clips together and add your own soundtrack. It'll be available sometime this fall for $60.

Source;
http://gizmodo.com/5735789/mattel-video-racer-records-the-hot-wheels-pov

Honda Designing Cars for Hotwheels

Since American toy maker Mattel introduced the first Hot Wheels die cast car in 1968, very little has changed except one major item - the design. The iconic success of the 1/64th scale cars is due to the innovative designs over the years, and to celebrate the brand's 40th Anniversary, Mattel invited auto manufacturers to participate in the Hot Wheels Designer's Challenge.

Debuting at last year's Specialty Equipment Market Association (SEMA) show, designs from Chevrolet, Dodge, Ford, Honda, Lotus and Mitsubishi were selected and Honda's Racer car will be the first to hit stores in May."The Honda Racer combines the excitement of Honda's racing heritage with Hot Wheels' reputation for speed, power, performance and attitude," says Guillermo Gonzalez, senior designer of Honda R&D Americas, Inc., and designer of the Honda Racer. "The core concept is built around our idea for an 'ultimate racecar' and leverages the design freedom made possible by a scale model car."Key design features (real and imagined) include the Honda “H” body shape which places driver and navigator on either side of the gullet gulping 20.0-liter (yes, you read correctly – that is 2.0-liters per cylinder) Honda V-10 VTEC engine with twisted Medusa exhaust pipes flying out the rear. Other exterior design elements are inspired by Honda's early participation in Formula 1 racing with the livery from its 1967 RA 273(TM) racecar. The only required element of the design brief was that the car had to fit on the Hot Wheels orange track and perform a loop.

More pic's here;
http://www.worldcarfans.com/9080422.008/new-hot-wheels-car-designed-by-honda