Honda Greenlights a 2nd Generation Element

In spite of being functionally outstanding, Honda's odd looking Element crossover has never lived up to sales expectations. The funky box never approached the initial sales target of 75,000 units a year, and this year it's on track for barely more than 15,000 sales. Despite its relative commercial failure, Honda has reportedly given the green light to a second generation model. Despite a couple of modest freshenings, the Element is already seven years into its life cycle – considerably longer than typical for a Japanese branded model.

Given the slow sales, why would Honda bother with a new iteration? Honda's executive vice-president, John Mendel, has informed Automotive News that virtually all Element sales are incremental. The Element shares its platform with the much higher volume CR-V, but apparently almost no buyers cross-shop the two vehicles – Element buyers have no interest in the CR-V and vice-versa. If Honda does proceed with a new model, perhaps unique features like the recently introduced dog friendly package will be the key to increased differentiation and success.

Source;
http://www.autoblog.com/2009/12/14/report-honda-finally-approves-a-second-act-for-the-element/

2009 Honda Element Recap

What's New for 2009

• Freshened Exterior Styling

• Revised grille, lighting, front and rear fascias

• Variable intermittent windshield wipers

• Front and rear splash guards

• Steering wheel-mounted cruise control

• Exterior temperature indicator (EX, SC)

• Overhead storage compartment (EX, SC)

• XM Satellite Radio with a no-charge trial of 3 months (EX, SC)

• Removable centre storage cooler (EX)

• Centre console with armrest (SC)

LX Trim Level Key Standard Features

EX Trim Level Key Standard Features (Adds To LX )

SC Trim Level Key Standard Features (Adds To EX )

The Element's exterior styling has been freshened to provide a more substantial and bolder look. Changes to the front fascia and side profile involve a revised hood line that follows a continuously horizontal plane extending from the A-pillar to the front of the vehicle. This design replaces the downward slope that began mid-fender on the previous models and results in a more vertical front appearance. The grille design provides a consistent appearance similar to other Honda truck models.

The Element SC provides an exclusive appearance with street custom-inspired styling with a lowered stance and exclusive premium features. The Element SC's exterior styling exhibits a performance-oriented attitude with a monochromatic color scheme and exclusive features that include custom front and rear painted bumpers, large alloy wheels, custom grille, and a lowered stance. The lowered stance is achieved by lowering the ride height and by using uniquely shaped painted side sills and slimmer roof moldings.

Source;

Honda Canada