Honda Announces Sale of the Honda Racing F1 Team

TOKYO, Japan, March 6, 2009 - Honda Motor Co., Ltd. has announced the sale of the Honda Racing F1 Team (HRF1) to Ross Brawn, the former Team Principal of Honda Racing F1 Team.

The entire shares of the HRF1, held by Honda GP Holdings Ltd., the UK-based holding company for HRF1 that managed all operations of Honda's Formula One racing, were sold to Ross Brawn. As a result of this sale, the team ownership has transferred to Mr. Brawn, who plans to have the new team compete for this year's FIA Formula One World Championship.
- Hiroshi Oshima, Managing Officer of Honda Motor Co., Ltd. responsible for Corporate Communications and Motor Sports

"Since announcing our withdrawal from Formula One racing on December 5 of last year, we have conducted various studies and discussions so that the team can continue its activities as a new team. We are very pleased that we could sell the team to Ross Brawn, with whom we have been partaking in the challenges of F1 competition, and are grateful for his decision. We offer our sincerest wishes for the new team which will be led by Ross."

Source;
http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1101-DEFAULT,21,text,1/index.pmode

Rescued Honda team to be called 'Brackley F1'

With a blank livery and Jenson Button at the wheel, the team currently known as Honda will return to action at a Silverstone shakedown of its 2009 car next Thursday, sources from inside the Brackley factory are reporting. With the Ross Brawn-led management buyout now approved - but not officially announced - by Honda Motor Co.'s Tokyo board, information is leaking from the outfit that had until recently looked likely to be wound up ahead of the 2009 season. Now, however, suggestions of at least one - and possibly two - full tests at Spanish circuits in March are gaining credence, and one source told us that these will be preceded by a run-out with Mercedes power at Silverstone late next week. With the Honda board also insisting upon a name change, the frontrunner at present is 'Brackley F1', but a final decision on this has not been taken.

Also likely - but not confirmed - is the identity of Button's team-mate. Bruno Senna has all winter been named as the frontrunner, but given the nature of the challenge faced for 2009, it is believed the veteran Rubens Barrichello is now favourite to retain his seat. Under Brawn's leadership, the funds for the team this year will come from increased and advanced FOM income, commercial sponsors, and Honda itself, who have concluded that it is cheaper to offload the squad as a going concern rather than fund the closure and compensate contracted staff, including the very highly paid Button. The Swiss newspaper Blick said of rookie hopeful Senna: "The young Brazilian will drive in the DTM championship (in 2009)."

Source;
http://en.f1-live.com/f1/en/headlines/news/detail/090227084040.shtml

Other News via Autoblog;
Some reports claim that the team will be called Brawn Sport, while others say it will be called Brackley F1 – Brackley being the site of the team's UK headquarters. Whatever it's called, the team has been funded by an advance on its Formula 1 television rights money, and Honda. The carmaker decided it would be better and cheaper to give the new team money than to close up shop and pay several hundred severance packages.

Source;
http://www.autoblog.com/2009/03/02/report-honda-f1-team-to-be-taken-over-by-brawn-sport/