Hyundai Says No, But Kia Could Say Yes to Trucks

Hmmmm..... interesting....
Don't expect Hyundai to step into the pickup truck segment anytime soon, as company President and CEO John Krafcik is not interested in repeating the same mistakes other automotive manufactuers have made.

"Our brand resonates best with families, but that's where we have the lowest market penetration. There's tremendous upside for us in crossovers. ... More seven-passenger crossover capacity is No. 1 on our priority list for the U.S," he said.

Phelan suggests this will likely mean Hyundai won't jump into the van (minivan or other) or pickup truck segment, and that makes sense. Hyundai has done a pretty good job lately of creating some buzz for its mainstream Genesis, Elantra, Sonata and eye-catching Veloster.

"When we looked at other companies in their growth phase, this (over-expansion) was where the train came off the track," and pressure to boost production led to quality snafus, Krafcik said. Our guess he's talking specfically about Toyota's multibillion-dollar endeavor in San Antonio.

Still, with a seven-passenger, rear-wheel-drive crossover in the works, a good amount of money already dedicated to rear-drive platforms and some new hybrid powertrain technologies, it would not be a stretch for Hyundai's "downmarket" player, Kia, to make a play in the pickup truck segment. The Kia Mojove concept was floated around about 10 years ago, and that was when the company wasn't doing nearly as well or had access to nearly as many resources.

Maybe Hyundai isn't ready to step into the realm of a small- or medium-sized pickup truck, but Kia certainly could, and it could likely have some interesting design and technology options at its disposal. In 2004, Kia played with the idea of a half-ton competitor for the U.S., called the KCV-4 Mojave, but the project was officially killed in 2008 because of unstable gas prices and shrinking interest in a small pickup. At that time, the vehicle was to be based off the new Kia Sorento (concept design by Stanley Ivan pictured).

Whether or not something new could be based off another larger or smaller SUV or crossover remains to be seen. (Remember the Soulster?) Regardless, it almost certainly would require a new assembly plant or some serious modifications to an existing facility. For now, it looks like we'll have to wait and see, but they do have options.

Source;
http://news.pickuptrucks.com/2012/02/hyundai-says-no-but-kia-could-say-yes.html

2012 Honda Ridgeline Adds New Sport Model, More Style and Fuel Efficiency

Updates include a new Ridgeline Sport model, new front styling and improved fuel efficiency on all models
11/02/2011 - TORRANCE, Calif.
Honda's four-door, five-passenger pickup receives styling upgrades and improved highway fuel economy for 2012, along with a new Ridgeline Sport model that provides high-value features targeted at the entry four-wheel-drive truck segment.

The 2012 Ridgeline is now available in four models, including the Ridgeline RT, new Ridgeline Sport, Ridgeline RTS and Ridgeline RTL. Upgrades on all models for 2012 include a refreshed grille design, aerodynamic improvements, friction reduction measures in the engine and a new EPA fuel rating of 15/21/17 city/highway/combined mpg, up 1 mpg in the highway rating.

The new Ridgeline Sport model adds the following features to the Ridgeline RT: exclusive black 18-inch aluminum alloy wheels (+1 inch from RT steel wheels); exclusive black honeycomb grille with black surround; leather wrapped steering wheel with audio controls; auxiliary audio input jack; fog lights; rear privacy glass; all weather floor mats and black headlight and brake light housings.

The Ridgeline represents an exclusive and innovative approach in the half-ton pickup truck segment by prioritizing its construction and features based on the capabilities that many recreational truck buyers typically need and use. The Ridgeline is built with a closed-box, unitized body structure for a unique combination of capability, interior spaciousness and comfortable ride performance from its independent front and rear suspension. It also delivers a wide range of conventional pickup capabilities with a maximum tow rating of 5,000 pounds and a half-ton payload rating, all while offering unique features like a large In-Bed Trunk®.

Functionally Innovative Exterior
The unit-body architecture is designed for vastly superior rigidity compared to traditional body-on-frame designs and provides the foundation for the Ridgeline's spacious interior cabin and bed, safety performance and class-leading ride and handling performance. The Ridgeline's modern and athletic design incorporates a solid, one-piece appearance with no separation between the bed and the cab. Large side mirrors compliment rear vision while towing. The windshield wipers have a heated wiper zone to enhance wiper performance in cold, winter driving conditions and minimize ice scraping.

A 5-foot-long composite cargo bed with eight tie-down locations provides a payload rating of 1,100 pounds. Four cargo area lights illuminate both the bed and the in-bed trunk. A dual-action tailgate opens down for traditional access to the cargo area or to the side for ease-of-access to the 8.5 cubic-foot In-Bed Trunk®. The Ridgeline is available with a wide variety of accessories and can conveniently accommodate motorcycles and ATVs. The cargo area measures 49.5 inches wide between the wheel wells, 20.7 inches deep and 60.0 inches long (79.0 inches with the load-supporting tailgate in the down position).

Roomy and Comfortable Interior
The interior takes advantage of Honda's unit-body packaging efficiency to deliver full-size interior space dimensions while maintaining a garage-friendly, mid-size exterior footprint. The driving position provides ergonomically comfortable access to large and easy-to-use controls.
Ridgeline's large multi-function console features a sliding armrest and sliding lower tray – each with a hidden storage area. Other console storage areas accommodate items both large and small like mobile phones, beverages, compact discs and portable digital music players.

The 60/40 lift-up rear seats feature a storage area underneath large enough to accommodate a golf bag. Plus, the rear seating area can quickly convert for cargo duty by lifting the seats up to create enough room for a full-size mountain bike with the front tire removed. The rear seat incorporates three LATCH positions for compatible child safety seats.

Strong, Versatile Performance
Ridgeline's all-aluminum, 60-degree, SOHC 3.5-liter VTEC engine produces 250 horsepower at 5,700 rpm and 247 lb-ft. of torque at 4,300 rpm. Variable valve timing enhances low rpm torque while extending high rpm horsepower for a broad power band. The 5-speed electronically controlled automatic transmission features Grade Logic Control to help maintain the most appropriate gear when going uphill or downhill to avoid gear "hunting." The fully automatic Variable Torque Management® 4-wheel drive system (VTM-4®) provides confident operation in rain, snow, ice, sand and mud, while also improving on-road and towing performance by distributing torque to all four wheels as needed. The system operates predominately in front-wheel-drive during dry-pavement cruising conditions and continuously proportions torque to the rear wheels during acceleration and low traction situations. VTM-4 lock button located on the instrument panel allows the driver to temporarily hold engagement of both rear wheels to aid traction while in gears "1" and "2" at speeds of up to 18 mph.

Standard equipment for towing includes an integrated tow hitch, transmission and oil coolers, heavy duty brakes, dual radiator fans and a wiring harness for a seven-pin trailer hook up (pre-wiring only on RT and Sport).

Chassis Specifications
Fully independent, a MacPherson strut front suspension and a multi-link with trailing arm rear suspension provide a smooth ride and responsive handling. A heavy-duty braking system includes 12.6-inch front and 13.1-inch rear 4-wheel anti-lock disc brakes with Electronic Brake Distribution (EBD) and Brake Assist. The Ridgeline RT has 17x7.5-inch steel wheels and P245/65 R17 all-season tires, while the Ridgeline RTS upgrades to 17x7.5-inch aluminum alloy wheels. Ridgeline Sport and Ridgeline RTL models are uniquely equipped with 18x7.5-inch aluminum alloy wheels and all-season P245/60 R18 tires.

Committed to Safety
All Ridgelines are equipped with these standard safety features: advanced dual-state, multiple-threshold driver's and front passenger's SRS airbags; front side airbags with passenger-side Occupant Position Detection System (OPDS); two-row side-curtain airbags with a rollover sensor; front-seat active head restraints; a tire pressure monitoring system; and daytime running lights. Vehicle Stability Assist™ (VSA®), commonly referred to as electronic stability control, can apply braking force to a wheel with low traction and direct driving force to the wheel with more traction.

Standard and Available Features
Standard features on the Ridgeline RT include: integrated trailer hitch; pre-wiring for seven-pin trailer wiring; trip computer with instantaneous and average fuel economy; air conditioning; tilt steering wheel; power windows and door locks; power sliding rear window; cruise control; keyless entry; automatic heated wiper zone; six-speaker, 100-watt audio system with CD player and MP3/WMA playback capability; and 60/40 split lift-up rear seat with under-seat storage.

The new Ridgeline Sport model adds the following features to the Ridgeline RT: exclusive black 18-inch aluminum alloy wheels (+1 inch from RT steel wheels); exclusive black honeycomb grille with black surround; leather wrapped steering wheel with audio controls; auxiliary audio input jack; fog lights; rear privacy glass; all weather floor mats and black headlight and brake light housings.

The Ridgeline RTS adds the following to the RT: exclusive 17-inch aluminum alloy wheels, a seven-pin trailer wiring connector, body-color painted door handles, painted inner grille surfaces, a seven-speaker 160-watt audio system with subwoofer, six-disc in-dash CD system, steering wheel-mounted controls, an auxiliary audio input jack; dual-zone automatic climate control, an eight-way power driver's seat with lumbar support, privacy glass and all-weather floor mats.

Exclusive Ridgeline RTL features include leather-trimmed interior with heated front seats, exclusive 18-inch aluminum alloy wheels, fog lights, moonroof, 115-volt power outlet, XM Radio1, HomeLink® remote system, carpeted floor mats and a compass in the rearview mirror.

The Honda Satellite-Linked Navigation System™2 with Voice Recognition and Zagat Survey® restaurant information is available on RTL models. It includes XM Radio3, Bluetooth® HandsFreeLink®, a multi-information display and a back-up camera display. The navigation system includes a compass, thus eliminating the compass in the rearview mirror.

Source;
http://www.hondanews.com/channels/corporate-headlines/releases/2012-honda-ridgeline-adds-new-sport-model-more-style-and-fuel-efficiency

Detroit News: Honda says slow-selling Ridgeline stays

Honda Motor Co. refuted reports Tuesday that it was phasing out its Ridgeline pickup.

"The reports in the media that we have plans to discontinue the Ridgeline pickup truck are false," said Sage Marie, manager of truck product planning at American Honda.

"To the contrary, Ridgeline has a significant role in the Honda lineup, and it is expected to continue in the foreseeable future," he said.

Marie noted that Honda had already announced the 2012 Ridgeline will feature new styling cues, improved fuel efficiency and a new Sport variant.

U.S. sales of the Ridgeline, an unusual, award-winning pickup designed and built on a unibody platform, have slumped by half this year to 6,500 from 12,700 compared with the first nine months of 2010.

Honda has struggled this year with output disruptions because of the March earthquake, and it halted production of the Ridgeline for three months in March. During that period, the tooling to make the truck was moved to another line at the Lincoln, Ala., plant, and production resumed in August.

"It is too early to talk publicly about the details of our future plans for Ridgeline," Marie said. "It will remain an important part of the Honda product portfolio."

Source;
http://detnews.com/article/20111004/AUTO01/110040402/Honda-says-slow-selling-Ridgeline-stays#ixzz1a0e0HLYh

Sales sputter, but Honda committed to Ridgeline pickup

Last week it was reported that Honda was going to retire the Ridgeline, well, looks like those reports may have been false, let's hope so....
LINCOLN, Alabama -- Ridgeline pickups will continue to roll off the assembly line at Honda's Alabama factory, the automaker says, despite reports that the low-selling model has reached the end of the road.

In August, the Ridgeline went back into production in Lincoln, following a five-month hiatus brought on by a parts shortage that forced Honda to limit output on a wide range of models.
But even though it's back, questions persist. Introduced in 2005, the Ridgeline's annual sales peaked in 2006 and have fallen every year since then.

There's been plenty of speculation about the pickup's demise, and a recent report from Automotive News says that will happen in 2013.

Honda, however, disputes the report.

"The Ridgeline's not going anywhere," said Honda spokesman Chuck Schifsky. "There is no plan currently underway or any plan in the works to kill the Ridgeline."

At the moment, Schifsky said, the Ridgeline plays a key role for Honda buyers and Honda dealers.

"We feel it's important to have a pickup truck in the lineup," he said. "We made a significant investment of time and money to move it into the Alabama plant, so that should speak to our commitment to the vehicle."

Production of the Ridgeline moved from Canada to Alabama in 2009, a shift that helped Honda build more of the popular Civic sedan in Canada.

It also kept the 4,000-worker Lincoln plant busy, as demand for the facility's key products -- the Odyssey minivan and Pilot SUV -- had waned in a global sales slump.

But the Ridgeline has struggled to find a wide audience, despite gaining industry accolades for design and quality. In the latest nod, it topped the midsize pickup category in this year's J.D. Power and Associates U.S. Initial Quality Survey.

"It's a clever vehicle because it straddles that line between being a passenger car and a utility vehicle," said Michael Jordan, executive editor for Edmunds.com. "It's a vehicle for people who drive cars but need the utility of a truck."

But that combo also can be a liability.

For one thing, it's viewed by some as a "city boys' truck," Jordan said, noting its car-like attributes, including four doors, five-passenger seating and other styling cues.

Pricing also can be an issue.

"Even though a fully-optioned pickup can be a $40,000 proposition, a stripped-down one can be $25,000 or $28,000," Jordan said.

The 2011 Ridgeline starts at $29,150.

During its introduction year of 2005, sales of the Ridgeline totaled 42,593. The next year, sales topped 50,000, the highest they have ever been.

In 2007, sales slid to 42,795, and they continue to drop. In 2010, sales totaled 16,142, and through the first eight months of this year, sales trail last year by 49 percent.

Part of the problem this year has been a radical depletion of inventory. Last spring's earthquake in Japan damaged Honda supplier operations, creating a parts shortage and forcing the automaker to curb vehicle output across North America.

But while production of the Odyssey and Pilot were scaled back in Lincoln, Ridgeline was halted completely.

In mid-March, the plant stopped building the pickup, which was due to be transferred from Assembly Line 1 to Assembly Line 2 as part of a previously scheduled shift. But the completion of the transfer was delayed because of the parts supply issue, so no market-ready Ridgelines were built until production was restarted on Aug. 17.

The plant has now returned to full steam, including Odyssey and Pilot production.

The 2012 Ridgeline is scheduled to go on sale in November. As for upcoming design changes, including speculation that the Ridgeline could morph into a smaller pickup, Honda usually doesn't talk about future products.

"The fact that we're saying it's going to be around is an important statement," Schifsky said. "Where it goes in terms of marketing, sales and redesign, we'll have to wait and see."

Whatever the future holds for the Ridgeline, the Lincoln plant has a bright future, Jordan said.

"Clearly that platform can be adapted to other utility-style platforms," he said.

The plant has demonstrated its flexibility in recent years. Along with the Ridgeline, production of the Honda Accord was brought in during the industry sales slump.

Accord production ceased there last year, but the Acura MDX, an SUV made under Honda's luxury brand, is scheduled to arrive in Lincoln in 2013.

Jordan said the Ridgeline has always been a niche model, not a mass-market pickup such as the Ford F-150, the best-selling vehicle in the U.S.

"It's a funny vehicle. All the people who criticize it either really want a truck or a car, so they don't want a Ridgeline to begin with," he said.

But the Ridgeline does have an ardent group of followers.

"The problem is, there's just not enough of them," he said.

Source;
http://blog.al.com/businessnews/2011/09/sales_sputter_but_honda_commit.html

Why the Honda Ridgeline pickup is driving off into the sunset

Here we go again, according to Autoweek, the Ridgeline is going to be phased out. C'mon Honda, this is a really nice truck and by not coming out with a full redesign by your own 5yrs standards (you do this for a reason on other products, why not here!?!) you've hurt this truck. Alot of people that own one now would buy a redesign, I am on the front lines and see it all the time! People don't want the same thing every year (hmm Element come to mind?).
The Honda Ridgeline is a good example of what happens when an automaker abandons a model.
After much fanfare with its introduction in 2005, little was done to upgrade the mid-sized pickup. Ridgeline's plummeting sales are no surprise considering the lack of sheet metal changes and significant engineering improvements over the seven-year period.

The pickup's best year was 2006 when 50,193 sales were tallied. After that point, it's been all down hill. Last year, sales for the 12-month period totaled a 16,142, a 2 percent drop from the previous year. This year's sales through August nosedived 49 percent, to 5,776 vehicles.

While the Honda Ridgeline does not fill everyone's pickup needs, nor was it intended to so, it is a credible pickup. Despite the fact that it was developed off a front-drive platform, it has a 1,500-pound-plus payload capacity and tows up tow 5,000 pounds. Four-wheel drive is standard.

And, from what I hear, Ridgeline owners like the pickup, especially the towing capability, the ride, the handling, and the standard tailgate that swings down or to the side like a door.

Honda doesn't talk about future products. But Automotive News reported last month that the Honda Ridgeline will be discontinued in about two years. Based on conversations with industry sources, the story said a smaller pickup is under consideration, derived from the Honda CR-V platform.

Presuming less payload and towing capacity than the Ridgeline, I can't imagine why a smaller pickup based on a front-drive platform would be a more successful product formula for Honda.

Source;
http://www.autoweek.com/article/20110909/CARNEWS/110909864#ixzz1XYpAAqDj

R.I.P. Mazda RX-8 and Chrysler/Dodge Dakota Truck

Well, I guess for Mazda this paves the way for a new RX-7....

Mazda Motor Corp. has canceled production of its RX-8 rotary engine sports car, citing falling sales and stringent global emissions standards.

Production in Hiroshima, Japan, ended in early July and global sales of the car will conclude later this year.

The RX-8 and the three generations of the RX-7 that preceded it have long been the foundation the brand's fun-to-drive aura. The car's high-revving 1.3-liter, twin-rotor rotary engine produces 232 hp at 8,500 rpm--a big punch in a relatively small package.

But Mazda sold just 1,134 RX-8s last year, a 49 percent decline from 2009. Sales through July this year were down another 21 percent.

The RX-8, which has a base price of $27,590, including shipping, peaked at 23,690 sales in 2004. But the first-generation RX-7 surpassed 50,000 units throughout the early 1980s.

Mazda's U.S. dealers had 300 units in stock as of Aug. 1 for a 118-day supply, according to the Automotive News Data Center.

Mazda pulled the RX-8 from the European market last year after the car failed to meet local emissions standards. Without volume from Europe, Mazda couldn't justify selling the RX-8, a Mazda source said.

Exporting vehicles from Japan also has become more difficult. The yen's rise vs. the dollar was a major reason why Mazda's North American operating losses from April through June grew nearly threefold to ¥7.9 billion, or about $97.6 million, from the same quarter last year.

This isn't the first time that Mazda has dropped its rotary engine sports car from the U.S. lineup. The RX-7 was pulled after the 1995 model year. A rotary-powered car didn't return to American showrooms until the 2003 introduction of the RX-8.

And the RX-8's demise may not be the end of the rotary engine at Mazda. A source says engineers in Hiroshima are still working on the next generation, 1.6-liter rotary engine, code-named 16X, that is said to have lower emissions, better fuel economy and more power.

When unveiled at the 2007 Tokyo Motor Show, the 16X had an enlarged elliptical shape for the combustion chamber and an enlarged eccentric center stroke in the rotor. Mazda also planned direct-injection fuel delivery in a rotary engine for the first time.

But the 16X project has been on the back burner since the financial crisis. The company chose to focus its r&d resources on its fuel-saving SkyActiv technologies that debut later this year.

Still, Jim O'Sullivan, CEO of Mazda North American Operations, said "the rotary is alive and well within Mazda." While declining to comment on the progress of the 16X, O'Sullivan said: "We are studying what's the best way to come back to the market with the rotary."

Source;

http://www.autoweek.com/article/20110822/CARNEWS/110829973#ixzz1VmqVilzV

********************************************************

It’s the end of the line for production of the Ram Dakota, The Detroit News is reporting. The neglected and forgotten Dakota has long been an afterthought to the Ram 1500, the bread and butter of the Ram line.

The Warren Truck Plant where the Dakota is built also builds the Ram 1500. So far 39 temporary workers have been let go due to the end of Dakota production. The UAW expects the number could reach 150 or more.

As we reported last year, Chrysler has been mulling over the Dakotas replacement for some time now. The consensus seems to be that the slow-selling Dakota will eventually be replaced by a unibody compact pickup truck, aimed more at customers who buy trucks for their looks, not their utility. Think Dodge M-80 concept, or Rampage concept, as the Dakota’s replacement will be more show than go when it debuts within the next few years.

No decision has yet been made about where to build the Dakota’s replacement.

Source;

http://rumors.automobilemag.com/chrysler-ends-dakota-pickup-production-70167.html

Honda Spyshot: 2012 Honda Ridgeline

We recently covered the 2012 Honda Ridgeline's new Sport trim package (pic below), which adds several exterior changes to our favorite unibody pickup. But if you're wondering about changes to other models, our spies have come through with the photos Honda doesn't want you to see.



Other Ridgeline models, including the high-end RTL version caught here during hot weather testing, are set to receive a new three-bar grille that's similar to the 2012 Honda Pilot crossover's grille, plus restyled taillights. We hear there will be several minor interior changes as well.

Officially, Honda says there will also be a slight boost in EPA mileage ratings for the 2012 Ridgeline in addition to the cosmetic updates. The 2011 Ridgeline is rated at 15/20 mpg city/highway and 17 mpg combined.



On sale November 2011.



Source;

http://news.pickuptrucks.com/2011/08/spied-2012-honda-ridgeline-rtl.html

2012 Honda Ridgeline Sport Package Revealed

The 2012 model year brings a new trim level and some visual revisions for Honda's Ridgeline truck. The new trim is optimistically called Sport -- it doesn't entail any sporty performance upgrades, but does bring aesthetic modifications to make the Ridgeline look a little cooler.

The key word for the Ridgeline Sport is black, as the color is applied to the head-, fog-, and taillight bezels; the mirrors; door handles; unique honeycomb grille; and 18-inch wheels. It's a cool look, but we wonder whether the Sport label is truly justified by what's essentially just a collection of blacked-out body parts. From what we can tell, the Sport will sport much of the same equipment as a typical Ridgeline RT model.

New duds aren't limited to this black-on-black model, as Honda will graft a new grille design onto every 2012 Ridgeline. There are no pictures of the non-Sport model, but our money says the Ridgeline will score the same chrome-slat grille design as the 2012 Pilot.

The 2012 Ridgeline is said to boast improved fuel economy; the 250-hp 3.5-liter V-6 engine will probably remain unchanged while the five-speed automatic transmission could be swapped for a six-speed unit, like that used on the Acura MDX, which rides upon a similar platform. The truck is currently EPA-rated at 15/20 mpg (city/highway). The new Ridgeline (and the Sport variant) goes on sale this November.

Source;

http://www.trucktrend.com/features/news/2011/163_news110725_2012_honda_ridgeline/index.html

Report: Chrysler developing TR Ram Life Style Truck to compete with Honda Ridgeline

Does the world need a competitor to the Honda Ridgeline? While sales figures of Honda's half-truck would lead us to believe consumers aren't clamoring for such a vehicle (Honda only sold 16,142 Ridgelines in 2010, barely more than the 13,047 Dakota's Dodge moved), recent reports indicate that Chrysler seems to think otherwise.

We've known for some time that Dodge was considering a small urban-style pickup – ever since it showed off the Rampage Concept (shown above) at the 2006 Chicago Auto Show and then mentioned it again in Chrysler's rambling five-year plan announced in 2009 – but talk of the so-called Lifestyle Pickup had cooled off... until now.

According to wheels.ca, Chrysler suppliers were recently briefed on the automaker's future product plans, and a replacement for the unloved Dakota is on the docket. It's thought that Chrysler may build the vehicle in Windsor, Ontario atop its minivan platform, which lends credence to the Ridgeline comparison.

We have to wonder if the crossover platform employed by the latest (and very well-received) Durango might be a better bet, but we'll surely reserve judgement until something more concrete than these rumors begin to surface. We're also curious as to whether the small pickup would wear a Dodge or Ram badge. Stay tuned for more...

Source;
http://www.autoblog.com/2011/05/18/chrysler-developing-tr-ram-life-style-truck-to-compete-with-hond/

MotorTrend: First Look: Chevrolet Colorado Show Truck

Nice looking concept, wonder if this is going to have anything really new (in bed trunk or something like), Chevy is sure committed to that Malibu front end....
Ahead of its public debut at the Bangkok Auto Show, General Motors has taken the wraps off of the preview version of its next-generation midsize pickup, which has been (not so) imaginatively dubbed the Chevrolet Colorado Show Truck.

Why Thailand? As it so happens, the southeast Asian country is the number one market for midsize trucks in the world and about 43% of the new cars sold there are trucks.

Technical details on the Show Truck are few. GM has said that under the hood is a 2.8-liter turbodiesel engine and that it's equipped with all-wheel drive, which helps to lend it a taller stance. GM currently uses a 2.8-liter diesel inline-four in the Brazilian-market Chevrolet S-10, where it makes roughly 138 horsepower and 251 pound-feet of torque. It's likely that the Colorado Show Truck is employing a version of this mill.

The extended-cab truck sports the same dual-port grille that's become a signature of Chevrolet's design. In this case, it looks much like that of the Malibu midsize sedan. The truck rides on 20-inch aluminum wheels fitted with off-road tires and its exterior features details such as LED turn-signals in the rear-view mirrors, Pepperdust Metallic paint with aluminum details in the fascias, projector-style headlamps with LED accents, and LED taillamps. GM vice president of global design Ed Welburn says that "its broad-shoulders proportions are derived from nearly a century of Chevrolet truck heritage."

Much time and money was reportedly spent on the interior. It features a dual-cockpit instrument panel that flows into the doors that's highlighted by motorcycle-inspired, three-dimensional gauges in the instrument panel. Other interior details include contrasting trim, chrome accents, and soft-touch materials. There are copious storage compartments throughout the cabin, including a covered center console and dual glovebox. The truck is also equipped with dual-zone climate control and a seven-inch LCD display in the center stack.

As for whether the truck will replace the existing U.S.-market Colorado/Canyon, GM continues to remain silent. However, a GM official we spoke with said that the automaker has no plans to abandon the midsize truck market and that a new version of the truck is on the way. We're betting it will come out looking much like the show truck, with different engine options and a steering wheel on left side, of course.

Whatever it ends up being, it will surely built somewhere in the NAFTA area to avoid the so-called "Chicken Tax" that makes importing trucks from countries like Thailand unprofitable. GM says details for the production model will come later in the year, so stay tuned.

Source (with more pix!);
http://www.motortrend.com/roadtests/trucks/1103_chevrolet_colorado_show_truck_look/index.html

Honda says it will keep Ridgeline pickup

This coincides with what I've been told;
http://thehondaportal.blogspot.com/2010/11/rumours.html
If you had any thoughts that Honda might be having misgivings about the truck business, banish them. The youth-oriented Element crossover may be dying, but the Ridgeline pickup will go on.

That's the word from Executive Vice President John Mendel of Honda's U.S. unit, who was quick to squash rumors that Ridgeline, the brand's quirky little truck, could be next on the chopping block. Honda sold 16,142 Ridgelines last year, almost the same as in 2009, but paltry in comparison to truck models from other makers. Toyota, for instance, sold 106,198 of its small Tacoma pickups. General Motors sold 24,642 of its Chevrolet Colorado small pickup truck.

Mendel says Ridgeline has developed a strong following and it increases Honda's "share of garage." It's small truck, yet has a four-door cab, a short bed and a hidden compartment in back.

"We think we have a ways to go on the Ridgeline," he said. It increases Honda's "share of garage." But he wouldn't say when, or commit, to a next generation build for Ridgeline. Honda announced late last year that it will kill the Element, a practical, boxy crossover originally aimed at surfers, bikers and other youthful fun seekers.

Source;
http://content.usatoday.com/communities/driveon/post/2011/01/honda-ridgeline-element-retained/1

Next Gen Honda Ridgeline

Well, although there has been alot of speculation as to whether Honda will continue with a Next Generation Ridgeline Truck, I for one think that the current market conditions are ripe for it! Light truck sales have been strong and there have been quite a few inquiries into what Honda has planned for the next Ridgeline.

Try as I may, I haven't seen any concept drawing or anything! Whatever Honda has planned, they are keeping their cards close to their chest!

So, here begins the "What Should Honda do to the Next Ridgeline".... Post your ideas in the comments section, and let's see what comes up, who knows, maybe Honda's listening....

Autonet.ca Review; 2010 (2011) Honda Ridgeline Truck

Here's a nice review on the 2010, but you could substitute eveything said for the 2011, no changes....

Photos by -Autonet.ca
Daniel Barron

Published: 07 09 2010
Ridgeline the young upstart

Buying a pickup often isn’t a matter of going to the nearest dealership and picking one in your favourite colour. There’s a lot more to consider, whether it’s engine type, cab size, bed length, drivetrain, option packages, and more.

There’s one vehicle that bucks this trend, though - the Honda Ridgeline. Every model in its four trim line-up is outfitted with the same engine, is equipped with all-wheel drive, and features the same crew cab and bed length. The only real difference between the trims is the number of creature comforts in each.

Though no one will claim Ridgeline is meant to take on the responsibilities of a heavy duty beast like a Ford F-350 or Ram 2500, it’s more than adequate at the slightly-less demanding jobs of a smaller truck.

Ridgeline is equipped with a 3.5-litre V6 that produces a generous 250-horsepower and 247 lb.-ft. of torque. That’s at the very least in the ballpark of most V6-equipped competitors, if not a lot more. Its 5,000 lb. standard towing capacity is also ahead of many competitors, and it’s worth noting that most other trucks in the segment need additional towing or off-road packages before they hit the 5,000 mark, which often equates to more moolah.

The Ridgeline has a 1,550 lb. payload capacity as well, which is also well ahead of many competitors, including the Chevrolet Canyon, Nissan Frontier and Toyota Tacoma.

Once the comparisons on paper are done, though, Ridgeline proves itself as an able-bodied, easy-to-use truck when it’s actually called upon to get its tires dirty. Its automatic all-wheel drive system can be locked in first, second or reverse gear when it’s gotten in (the mud) too deep.

There are no fancy-schmancy footholds or poles to help step into the bed, but you need not worry about scuffing up the steel-reinforced bed when you throw stuff in. Though the heavy duty tie down hooks throughout the bed aren’t adjustable, there are eight of them in total, which should be sufficient for most jobs.

All Ridgelines come standard with a seven-pin trailer connection, pre-wiring for trailer brake control, and heavy duty front and rear tow hooks.

The five-foot truck bed simply may not be enough for some jobs at the work site, but what that shorter bed allows for is a very roomy cabin. We’ll eat our left arm if we hear of anyone complaining about the room in the front or back seats of the Ridgeline. Loading three passengers in the rear may be pushing it a bit, but there’s all kinds of room for four occupants in total.

Opting for the EX-L with Navi package will give you all sorts of extra features, from Bluetooth, to ambient lighting, to dual-zone climate control; but this is still all truck inside. Large grips surround the door handles, while knobs are big and easy to manipulate for the large-of-hand.
The rear seats, meanwhile, can easily be flipped up or put back down in a single motion with one hand, and the centre console can be configured in all sorts of ways to hold as much or as little as necessary depending on how busy your day is.

That’s not to mention the exterior, with its dual-action tailgate that flips down like a standard truck, but can also swing out like a door. The in-bed trunk is great not just for keeping beverages cold during tailgating, but for stowing expensive items. Best of all, it can be locked and unlocked with the rest of the vehicle using the key fob (no need to fumble trying to get a key into a lock).

It would seem all too easy to ignore the young Ridgeline for more well-established models from General Motors, Toyota or Dodge, but there’s simply no denying that Honda’s pickup truck is a capable performer.

Summary:
Year/Make/Model
2010 Honda Ridgeline
Price as tested
$43,690
Trim level
EX-L
Price range
$34,990 - $41,490
Freight
$1,590
Options
Navigation pkg ($2,200) inc. Bluetooth and rearview camera.
EnerGuide fuel economy ratings
14.1 L/100km city; 9.8 L/100km hwy
Observed fuel economy
14.2 L/100km over 439 km
Warranty (basic)
3 years/60,000 km
Warranty (powertrain)
5 years/100,000 km

Competitors
Chevrolet Colorado; Dodge Dakota; Nissan Frontier; Toyota Tacoma

Strong Points
- storage
- comfort
- ride

Weak Points

- fuel economy
- one configuration

Editors Rating:
Fuel consumption
The V6 engine is forced to work hard.

Value for price
Somewhat pricey, especially with tempting aftermarket features.

Styling
Stylish and unique, yet looks the part of a rugged little truck.

Comfort
Lots of space for four, with very good handling and ride.

Performance
Above average towing and payload numbers.

overall
Not a whole lot to complain about.

Source;

http://www.autonet.ca/autos/search/testdrives/2010/08/27/15159106-autonet.html

2011 Honda Ridgeline Changes for Canada

The 2011 Honda Ridgeline will be the same as the 2010 with the exception of colour changes, no word on those yet, stay tuned....

*UPDATE* Here they are....

From Concept to Ridgeline
Honda's approach to building a truck was to start with a clean slate and create a unique and integrated overall package with distinct advantages that make it a comfortable people hauler, a confident cargo transporter and a practical everyday driver. Traditional truck buyers have had to forego a secure and integrated trunk, athletic driving performance, fuel economy and some passenger comfort in exchange for utility that often exceeds their needs. The Ridgeline addresses those trade-offs and either eliminates or minimizes the choices that must be made between everyday practicality and all-around utility.

This "clean slate" approach was rewarded with the Ridgeline being recognized as both the Motor Trend and North American Truck of the Year in its first year on the market.

Honda Ridgeline: A Next-Generation Four-Door 4WD Truck - Restyled
The Honda Ridgeline re-defines what a truck can be with its true half-ton truck payload capability, an interior similar to a full-size truck and the exterior length of a compact truck. Built on a segment-first closed box unibody frame that combines the strength of a ladder frame with the many advantages of a unibody design, the Ridgeline adds refinement, handling performance, innovative In-Bed Trunk™ and packaging previously unattainable with a traditional body-on-frame truck design. Designed to meet the needs of a growing population of consumers purchasing trucks to support their active, outdoor oriented lifestyles, the Ridgeline delivers the right mix of overall truck capability, towing performance, ruggedness and value in a fun-to-drive and responsible vehicle.

The Ridgeline fuses the core capabilities of a truck, including towing, hauling and off-roading, with traditional Honda strengths including high value, world-class engineering, fun-to-drive performance, and exceptional durability, quality and reliability (DQR) – along with industry leading safety and environmental performance.

Honda Ridgeline Highlights
Four-Door Cab Design with spacious 5-passenger seating and re-configurable second row seating for people and/or cargo

5-foot SRC composite bed with six integrated heavy duty-tie down cleats and 1,100 pound (1/2 ton) bed payload capacity with minimal wheel well intrusion and one of the industry's strongest tailgates, which also features dual-action operation

Exclusive and secure In-Bed Trunk with a volume of 241 litres.

Transverse-mounted 250-horsepower 3.5-litre SOHC VTEC V-6 engine with 247 lb.-ft. of torque

Integrated closed-box frame with unibody construction is extremely rigid and 93 percent unique to any Honda vehicle and supports a 1550-pound total vehicle payload capacity

Independent front and rear suspension

True 5,000 lb. towing capability with standard transmission and steering coolers with trailer pre-wiring factory installed

Advanced VTM-4 four-wheel-drive with lock mode and medium duty off-road capability

Standard Safety for Everyone features include Vehicle Stability Assist (VSA) with Traction

Control, side curtain airbags with rollover sensor, front side airbags and pedestrian safety design

What's New for 2011

Colour Changes

Source;

Honda Canada

Honda can’t keep up with orders for its light trucks, says vice president

Honda’s inventory for light trucks is low – a sign of revitalized consumer confidence, according to Executive Vice President John Mendel. In an interview at the Moving Ahead sustainable-transportation conference, Mendel said that inventory is very short on the light-truck side, “whether it’s Pilot or Ridgeline or Odyssey or CR-V.”

He said that the demand for light trucks appears to be increasing for the company as well as for the industry. He pointed out that this demand is even higher than the car segment. Honda, including Acura, recorded a 33% gain in US truck sales in April 2010 compared with April 2009.

Last month, total Honda sales rose by 13%. For the first four months, Honda’s US truck sales increased by 13%, compared with a 12% increase for both Honda and Acura. Total US light-truck sales increased by 24% in April and 15% for the first four months. Meanwhile, sales of all US vehicles improved 20% in April and 17% for the first four months.

Source;
http://www.4wheelsnews.com/honda-cant-keep-up-with-orders-for-its-light-trucks-says-vice-president/

Honda's first truck tops in reliability

Guess which pickup truck has the top reliability rating of any consumer truck sold in the United States. Two hints: It's built by a company that's known for fuel-efficient car, and it's not one of the best-selling trucks in the country.

The answer: The Honda Ridgeline.

Introduced in spring 2005 as Honda's first pickup, the Ridgeline isn't a brawny brute capable of towing 8,500 pounds and climbing over sizable rocks off road.

Rather, the Ridgeline is a four-door, five-passenger, four-wheel drive, mid-size truck that's agile for everyday driving and comfortable for outdoor getaways on less-aggressive off-road terrain. Towing capacity is 5,000 pounds.

And the Ridgeline remains the only truck with some innovative features, such as a lockable trunk in the floor of its pickup bed and a tailgate that can flip down the usual way or swing out, like a car door, for easier access to the bed. The Ridgeline also has car-like unibody construction to help provide a smooth ride.

Unlike many other trucks, there's no bargain-basement version of Ridgeline, which helps to explain the lagging sales.

The well-equipped Ridgeline has a starting manufacturer's suggested retail price, with destination charge, of $29,160. This includes a V-6, five-speed automatic transmission and standard four-wheel drive and compares with $26,840 for a V-6-powered, 2010 Nissan Frontier Crew Cab SE with four-wheel drive and automatic transmission.

A 2010 Toyota Tacoma Double Cab with four doors, V-6, four-wheel drive and automatic transmission has a starting retail price of $27,550.

The Frontier and Tacoma have body-on-frame construction typical of trucks. They also are offered in lower-priced versions that have less equipment. For example, a 2010 Tacoma with regular cab with only front seats, four-cylinder engine and manual transmission starts at $16,145.

Clearly, Honda officials had something different in mind for the crew cab-only Ridgeline, and it was mostly the owners of Honda cars like the Accord and Civic who also have pickups parked in the driveways.

In 2005, Honda officials estimated about 18 percent of the millions of Honda owners in America were in this category, and they projected annual Ridgeline sales of 50,000. Alas, Ridgeline hasn't caught on, despite the stellar reliability rating of Consumer Reports, where the Ridgeline is a recommended buy and reliability is "better than average."

Even the Tacoma, another recommended buy, doesn't have that reliability rating. Neither do top-selling trucks like the full-size Ford F-150 and Chevrolet Silverado.

The test Ridgeline, a top RTL model with navigation system and voice recognition, leather-trimmed seats, satellite radio, moonroof and alloy wheels, would never be confused with a truck taking guys to a construction site.

The interior was spacious, front and back, and excellent in fit and finish. Controls were large and easy to understand and doors closed solidly.

I marveled at how wide the Ridgeline interior is. My front passenger and I had wide seats and good-sized center console with lots of storage between us. I especially appreciated the deep center storage that could swallow my purse and keep it invisible under a closed cover.

Front-seat headroom of 40.7 inches in Ridgelines with no moonroof is more than the 40.1 inches in a Tacoma Double Cab and the 40 inches in a Frontier Crew Cab. The test Ridgeline with the power-operated moonroof had 38.7 inches of headroom up front, and it was still roomy for me and a 6-foot passenger.

Back-seat headroom in the Ridgeline totals 36.4 inches, which is less than the Tacoma's 38.5 inches and the 38.7 inches in the Frontier.

But shoulder room of 62.6 inches in the Ridgeline back seat is noteworthy. The Frontier only has 58.3 inches of rear-seat shoulder room, while the Tacoma has 59.3 inches.

Yet from the outside, the Ridgeline doesn't appear as big as it is. The Ridgeline is Honda's longest vehicle, more than 17 feet long from bumper to bumper. This is longer than even the Honda Odyssey minivan.

But drivers don't feel that they're wheeling around in a big, wallow-y vehicle. Rather, the Ridgeline moves amid city traffic easily, and there's no need to worry about crowding the next lane or sticking out in the grocery parking lot.

There is a sizable turning circle, however, of 42.6 feet, and the test Ridgeline bounced a bit over choppy pavement. Road noise can be loud on rough road surfaces. I didn't notice much wind noise.

There's one engine for the Ridgeline — a 250-horsepower, 3.5-liter, single overhead cam V-6. It's the same V-6 used in the Honda Pilot sport utility vehicle and has strong, confident sounds.

With torque peaking at 247 foot-pounds at 4,700 rpm, this V-6 moves the more than 4,500-pound Ridgeline capably, even if there's not instant get-up-and-go when the accelerator pedal is pressed.

I was impressed with how smoothly the automatic transmission channeled the engine power. Passengers didn't notice shift points.

Too bad, though, that the Ridgeline doesn't come with Honda's notorious fuel-sipping qualities.

Instead, the Ridgeline's federal government fuel mileage ratings of 15 miles per gallon in the city and 20 mpg on the highway are about middle of the range for 2010 pickup trucks. A Tacoma with V-6 and four-wheel drive is rated at 17/21 mpg.

The 5-foot-long Ridgeline bed is made of composite and has no wheel arches intruding.

All safety equipment, including curtain air bags, traction control and electronic stability control, is standard.

Source;
http://www.google.com/hostednews/ap/article/ALeqM5itU1WrlwPBj9_UygNZQ1t8N336IQD9EPNIE00

Honda Ridgeline Teeters On The Edge, What Would You Do With It?

It seemed like a good idea at the time. Pickups were all the rage and becoming softer and more car-like as more and more people turned to them as daily drivers. Honda tried to get ahead of the game, but it hasn't exactly worked out. As Honda sources continue to seesaw on the unibody truck's future, it's time to ask what should become of the Ridgeline.

In February, we ran a report fresh off of the Chicago show floor declaring that a new Ridgeline would be coming "in 2011, for the 2011 model year" as Honda VP of Product Planning Vicki Poponi told PickupTrucks.com. Official word came quickly from Honda, refuting Poponi and declaring that there would be no new Ridgeline for 2011 and leaving the truck's future open-ended.

Honda's rebuttal left some serious questions unanswered. Is a redesign simply planned for a later model year, or is the truck going to be cancelled? Or has Honda even decided? Honda isn't talking, but we've picked up another report today from PickupTrucks.com indicating the Ridgeline isn't long for this world. Sources say that the truck won't be renewed after its lifecycle ends in 2012, which may make 2011 the last model year.

Honda PR Manager Christina Ra would only confirm that there would be no redesigned Ridgeline in 2011, again leaving the truck's future unknown

What we do know, though, is what we can see in Honda's own sales reports. When the Ridgeline debuted in 2005, we were so impressed by its left-field approach and impressive execution that we awarded it our coveted Truck of the Year award. In a world of sub-par Chevy Colorados, ancient Ford Rangers, and a small-truck segment that was mostly an afterthought for most automakers, Honda appeared to have a revolutionary new idea that would offer the casual truck buyer a nice compromise. Its V-6 engine and fully independent suspension offered car-like refinement while its four full doors, AWD, dual-action tailgate, and decent-sized bed with lockable in-floor box gave it a reasonable degree of capability that would appeal to the weekend warrior on home improvement runs and trips to the lake.

At first, it appeared Honda's unibody gamble paid off. The Japanese automaker had hoped to sell 50,000 trucks per year and it nearly did it out of the gate. Sales in 2005 hit 42,593 units and it would only take another year to hit the magical 50,000 mark with 50,193 units sold in 2006. That would be the Ridgeline's best year, though, as sales slipped back to 2005 levels the very next year. Still, 42,795 sales in 2006 could hardly be called a bad year, given the 50,000-sale target, but it would only get worse from here. Its compact size and relative fuel efficiency didn't help as much as you'd think when gas prices shot up in 2008. Sales continued to drop, with only 33,875 sold in 2008 and the freefall continued in 2009, when Honda only managed to move 16,464 Ridgelines.

That brings us to today, less than two weeks after Honda posted its March 2010 sales. March has traditionally been a good month for the Ridgeline, and sales were up 12.3 percent this year. That being said, 1,416 sales aren't a lot to get excited about when the truck posted its all-time high sales just four years earlier in March 2006 with 5,344 trucks leaving the lots. Through March, Ridgeline sales are about 10 percent below last year, foreshadowing a record low in sales in 2010. The Ford Ranger, meanwhile, faced a down year in 2009 with sales off 15 percent but still sold 55,600 copies. For perspective, Honda has sold 189,056 Ridgelines in the five years it's been on the market. Ford sold more than twice as many F-Series trucks in 2009 alone, and sales were down 20 percent that year.

Is there hope on the horizon? Rumor has it the next Dodge/Ram Dakota could be a unibody truck like the Ridgeline. Ford is rumored to be finally considering a next-generation Ranger that, while not unibody, could offer four doors like the Ridgeline. Was the Ridgeline simply too far ahead of its time? This may be the very question kicking around the halls of Honda's headquarters.


In the end, it will likely come down to cost, as most of these decisions do. It is unknown whether Honda has fully paid off its investment in the Ridgeline, though declining sales numbers make it seem unlikely. Either way, a significant redesign on this aging model would be costly, and Honda's experience so far doesn't encourage much hope for the Ridgeline's niche. Can Honda afford to keep building current-generation Ridgelines until Dodge/Ram and Ford make their moves, or will the wait-and-see approach prove too costly?

What do you think Honda should do?
Cut its losses and let the Ridgeline die, or roll the dice on a major redesign in hopes of rekindling the fire? Or, should the company wait out the competition and risk falling behind if the competitors' trucks do catch on? Give us your product plan in the comments below.

Source;
http://wot.motortrend.com/6631468/auto-news/honda-ridgeline-teeters-on-the-edge-what-would-you-do-with-it/index.html

Is the Honda Ridgeline Going Away?

While the automaker won’t comment, sources tell us that Honda won't replace the current Ridgeline unibody pickup after its current lifecycle ends around 2012.

Honda had hopes of selling approximately 50,000 trucks per year when the truck came to market in 2005 for the 2006 model year, but in 2009 only 16,464 units were sold.

The midsize, unibody Ridgeline broke new ground in pickups with controversial slab-sided lunar-lander looks and all-wheel drive. It did away with conventional leaf springs in favor of an independent rear suspension that gave it great ride comfort and enough room for an in-bed lockable trunk – the first in a pickup. The Ridgeline also featured a dual-action tailgate that folded down or off to the side, like a door, to allow unimpeded access to the cargo box.

Asked to confirm or deny the end of the Ridgeline, Honda public relations manager Christina Ra told PickupTrucks.com on Friday that the company had no comment beyond what we were told after the 2010 Chicago Auto Show: "There would be no significant change to the Ridgeline through the 2011 model year."

Of course, Ra didn't deny the Ridgeline would be killed after the 2011 model year either.

Source (via autoblog);
http://news.pickuptrucks.com/2010/04/is-the-honda-ridgeline-going-away.html

No Significant Changes for 2011 Honda Ridgeline

No all-new Honda Ridgeline is expected in the next 18 months, Honda said late Friday. We've been in touch with Honda's PR team since our post earlier this week on the next-generation Honda Ridgeline.

Last March, Dave Marek, chief designer and senior manager of the automotive styling group at Honda Research and Development, Americas, told PickupTrucks.com that design work on the next Ridgeline was under way.

“The (current) Ridgeline was the right thing to do at the time,” Marek said. “But now that the truck market is a moving target, our opportunity is to make it more fuel-efficient -- aerodynamic and lighter -- but still retain the core value it has, which is the inside space and usage in the back.”

We met Vicki Poponi, Honda’s assistant vice president of product planning, on Wednesday at the 2010 Chicago Auto Show and asked her for an update on when the next-gen Ridgeline would arrive.

A new Ridgeline “is coming in ’11, for the 2011 model year,” Poponi said.

But it looks like our question was misunderstood, because today we received a new statement from Honda about the Ridgeline from Christina Ra, manager, Honda public relations.

"American Honda apologizes if there was inaccurate information shared at the Chicago Auto Show about the Honda Ridgeline pickup," Ra told PickupTrucks.com. " I can confirm that there will be no significant change to the Ridgeline through the 2011 model year."

So, what does all of this mean for the Ridgeline? Is an all new truck still planned or will the current one solider on as one of the oldest vehicles in Honda's lineup?

"[Honda's PR staff in the U.S.] usually receives word about 18 months before the launch of a new vehicle," Ra said. "As of now, we don't know when a new Ridgeline is coming. It's not going to be before the summer of 2011."

Given the Ridgeline's slowing sales, we're starting to wonder if Honda is still willing to offer a pickup truck over the long term. Let's hope so. The Ridgeline may not have been embraced by traditional truck owners but its unique features deserve a second shot in a more fuel efficient package.

Source;
http://news.pickuptrucks.com/2010/02/honda-now-says-nextgeneration-ridgeline-not-coming-in-2011.html

Next Generation Honda Ridgeline Coming for 2011 Model Year

At five years old, the Honda Ridgeline is one of the oldest vehicles in Honda’s lineup. That’s expected to be fixed by next year, according to Vicki Poponi, Honda’s assistant vice president of product planning, at the 2010 Chicago Auto Show.

A new Ridgeline “is coming in ’11, for the 2011 model year,” Poponi said.

The midsize, unibody Ridgeline arrived in 2005. It did away with conventional leaf springs in favor of an independent rear suspension that gave it great ride comfort and enough room for an in-bed lockable trunk – the first in a pickup. The Ridgeline also featured all-wheel drive and a dual-action tailgate that folded down or off to the side, like a door, to allow unimpeded access to the cargo box.

But sales over the last year have fallen as the market for new trucks dramatically softened and the Ridgeline has aged.

Last year, Honda sold 16,464 Ridgeline pickups, down from 33,875 a year earlier, a drop of 51.4%.

“The customers love the Ridgeline,” Poponi said. “It’s really a unique truck. It’s its own segment. But because it’s a niche vehicle, they’re really aren’t many people out looking for it. It’s also a bit older than we like” Honda vehicles to be.

The 2011 Honda Ridgeline is expected to keep the same size and crew cab configuration of today’s truck but with improved aerodynamics and powertrain refinements to get better gas mileage.

Source (via autoblog);
http://news.pickuptrucks.com/2010/02/new-honda-ridgeline-coming-for-2011-model-year.html