Showing posts with label Movie Cars. Show all posts
Showing posts with label Movie Cars. Show all posts

Inside Line: Driving The Avengers Acura NSX Roadster

Really great read, let's us get up close and personal with this movie car....
An NSX Built for a Superhero
By John Pearley Huffman, Comic Book Guy Published Apr 16, 2012

It's sunrise at Honda's test track outside of dusty California City in the Mojave Desert when the plain white, unmarked semi pulls in. We know what's coming. We're here to drive Tony Stark's personal Acura NSX Roadster, the only one like it in the world.

"That truck came from Stark Industries," someone cracks as the crew opens the trailer. "It could be powered by that thingie in Iron Man's chest."

Then the car rolls out onto the ramp and no one says a word. The Acura NSX may just be a movie prop for the new superhero action blockbuster The Avengers, which opens May 4, but it's gorgeous. Stop and stare, devastatingly, truly gorgeous.








Watching it move off the truck in slow motion is like watching Ursula Andress come out of the ocean in Dr. No. Or Phoebe Cates walk out of the swimming pool in Fast Times at Ridgemont High. Or Megan Fox get off her motorcycle in Transformers. It could only be better if it were backlit and there had been an Aerosmith ballad playing in the background.


Stark Raving NSX

It's not the 2015 Acura NSX, which has been making news on the international auto show circuit since January, but it looks enough like it to fool most people. Nope, this is the Acura NSX that never will be, but is. It's a leak over from the parallel universe that's run by Marvel Comics. And we're as shocked as you to learn that its role in The Avengers is just a cameo in the final few seconds of the film.

We've driven enough movie cars to know that, more often than often, they're beat to Hell and barely ambulatory. Not this time. Unlike many movie cars, The Avengers Acura NSX Roadster wasn't built to perform stunts. Therefore it wasn't beat on. The script never asked this car to do a single burnout, Rockford or jump.


Avoiding such antics means this car remains in show-ready condition. But because it wasn't engineered for such extreme driving, it also means it's a bit fragile. In fact, the NSX Roadster rides so low it'll scrape its nose running over loose change and needs to be unloaded from the plain white truck with kid gloves...and another pair of kid gloves over those kid gloves.


The doors open easily and feel solid — like a real NSX. Once they're open, however, what awaits the driver is a throwback interior barely changed from 1990. That's because, under its skin, The Tony Stark Acura NSX Roadster is really a 1991 Acura NSX.


Since the interior wasn't getting screen time, there was no reason to screw around with it. With the exception of the Procar seats, some Iron Man red paint on the center console and a hunk of electrical tape where the top center vents should be, the interior is untouched right down to the tape deck.


"We knew it would have to be reliable for filming and we couldn't come up with anything that would be more reliable than an original NSX," explains Dave Marek, division director for Auto Design at Honda. Don't complain about them chopping up an NSX. How cheesy would it have been if they had used a Fiero?


So the base for Stark's movie car is a 1991 Acura NSX similar to Inside Line's current long-termer. However, where IL's machine has around 53,000 miles on its clock, the car upon which Stark's was built shows a stunning 252,000 on its odometer. "We didn't want a car that was too nice to rip apart," said Marek.


Stark Measures

Marek's designers were already deep into developing the NSX Concept that was shown at this year's North American International Auto Show in Detroit when The Avengers Acura NSX assignment was handed to them. It was natural that that concept would define the styling themes used for Stark's ride. "It's not an exact copy," says Marek, "but it's definitely inspired by the Concept car."


That inspiration is obvious, but in some ways the movie car is even more beautiful than the Concept. Stark's car has a more gently rounded nose and a more pronounced dip behind the front wheels to the doors. The tail is more rounded, too, with a voluptuous taper the Concept lacks. And, of course, Stark's car is missing a roof.


Although it was designed by Marek's team at Honda HQ in Torrance, California, the car was built by the Trans FX prototype shop in Oxnard, California. That's where the resin and fiberglass body was formed, equipped with custom-fabricated LED taillights and covered in the same shade of red as Iron Man's suit. "I know it doesn't look like the same red," explains Marek, "but I think with the movie lights and such it looks brighter."

The Avengers Acura NSX sure looks like a real car. There aren't any headlights or outside door handles, but it's not merely a cobbled-together joke either. Even up close it seems ready to rocket.


Off the Trailer

The familiar driving environment is such that for a moment you can be fooled into believing it's just another NSX. It gets even more familiar when the ignition key is turned and the familiar sound of the 270-horsepower, 3.0-liter V6 is added to the mix — a little louder in this open car than it is in an NSX coupe. Even after all those miles, the Stark NSX's five-speed manual transmission feels solid as it shifts into 1st gear.


Second gear, however, would have to wait.


In deference to the Stark NSX's compromised structure, that it was engineered to run only up to 30 mph and its near-future life as a promotional item for the film, Acura asks that we keep our driving speed to under 20 mph. Since it's Acura's car, its PR guy is standing right there and there's a severe vibration in the structure, we oblige. So what we can say is that, up to about 20 mph, the Stark NSX feels and drives like the NSX that it is.


With no top or side windows, The Avengers Acura NSX has better visibility than an unmodified NSX. The front windshield is larger and more steeply raked than standard, but the driver can still locate the front corners easily.


Onto the Road

The Stark car's 245/35R18 front Hankook tires are a big chunk wider than the 205/50R15s that were standard on the 1991 NSX. Add the 2-inch-lower ride height and you've got severely restricted steering angles. The steering circle of this car is nearly in geosynchronous orbit — so huge that when you turn it around you have to worry about hitting communications satellites. That said, though the steering is heavier than stock, at our low speeds it seemed talkative enough.


Out back, the 255/35R20 rear Hankooks also represent a big step up in size from the standard 225/50R16s, but clearance doesn't seem to be a problem. Then again, there aren't many potholes in the test track to really test clearances and we aren't running through corners quickly enough to load the suspension.


Purely for aesthetic reasons, the Stark NSX runs new, oversize brakes with detailed rotors and calipers. In non-panic stops from upward of 17 mph, they feel pretty good.


Even an NSX with a quarter-million on its clock and some of its structure hacked away is still a great car. Given time and a budget to chase after the Stark NSX's bugs and glitches, this thing could be an epic, street-driven roadster. But it's more likely destined for a spot inside the Honda Museum.


Built To Star

For a vehicle constructed only to survive a few fleeting moments of screen time, the Stark Acura NSX is beautifully crafted. "We found the base car in Arizona," recalls Rick Bordanaro the vice president of business development at Trans FX. "We just needed one that was straight and complete for the project. I'm pretty sure we paid something like $18,000 or $20,000 for it. Then we flew a guy out to Arizona and he drove it back to California." No one at Acura will share how much was spent transforming the car into Stark's ride.


The base car was so straight that Trans FX was able to remove the bodywork, index the car on one of their five axis milling machines, cover the car in big blocks of foam and then carve out the new body shape right there on the car. "The whole aft end is milled foam, while the nose is mostly fiberglass. It's less fragile in real life than we assumed it would be."

As such, this car is yet another testament to how great a car the original NSX was and is. When the next NSX gets here in three or so years, The Avengers Acura NSX will be one more element in a heritage it needs to which it must live up.


After a day with the movie car, we're convinced that Stark's NSX is one of the most impressive movie cars ever built. It's right up there with the Batmobile and the Eleanor Mustang from Gone in Sixty Seconds. Not the original, the one with Nic Cage.


Honestly, it was tough to see it loaded back onto that plain white truck. If we're lucky it's destined for greater things in Iron Man 3 and The Avengers 2 and whatever other movies that might come along that threaten the Marvel Universe.


Source;

Acura partners up with new Thor Movie

With the release of films featuring Iron Man, the Incredible Hulk, Thor and Captain America, all roads are leading to next summer's launch of "The Avengers" -- and Marvel Studios is keen to bring its promotional partners along for the ride, offering the opportunity for the brands to appear not just in "The Avengers" but other comicbook hero pics down the line. A little more than a month before Paramount and Marvel unleash "Thor" on May 6, Acura, Dr. Pepper, 7-Eleven, Visa and Burger King are prepping to roll out TV, radio and online campaigns that tie in their brands with the god of thunder's first outing at the megaplex. Walmart is a major retail partner. All but Acura and Visa had backed previous Marvel releases in some form ("Thor" will be 7-Eleven's eighth teaming with a Marvel superhero). Honda's luxury brand had been looking for projects that could get Acura in front of more moviegoers through the branded entertainment arm of ad agency RP&, a division of RPA, and its exec Steve Rossmann, a former Gersh agent. When "Thor" offered an automaker the chance to serve as the official wheels of spy agency S.H.I.E.L.D, Acura was quick to lock down its first film partnership. "Getting to be the official car of S.H.I.E.L.D sold it for us," said Susie Rossick, Acura's national advertising manager. "To have that role in the film and in future films was attractive to us." S.H.I.E.L.D, the secret government org that recruits Marvel's superheroes as a crime-fighting force, made cameos in the two "Iron Man" pics and "The Incredible Hulk." The group will play a larger role in "Thor" and future films, guaranteeing any automaker appearances in multiple franchises for years to come. Acura especially gravitated toward a pairing with S.H.I.E.L.D due to the org's image of being advanced and innovative, aspects with which the automaker likes to associate itself. The design of Acura's own shield-like front fascia on its vehicles and corporate logo was a coincidence, but didn't hurt seal the deal. Car partners are "someone you need to spend a little more time thinking about," said Bob Sabouni, senior VP of business development and promotions for Marvel, which had previously landed Audi to serve as Iron Man's preferred carmaker. "It's something that gets noticed. You have to have the right car." As a result of its deal, Acura's lineup of recently redesigned sedans and SUVs gets roughly two minutes of screen time in the pic, a considerable amount of exposure when it comes to product placement. In return, Acura will help Marvel and Par promote "Thor" through the launch of a micro website that recruits consumers to become S.H.I.E.L.D agents, play games and design their own agency vehicle. It's also buying TV spots, print ads and installing signage and offering customers early screenings at its dealerships. Acura is also touring a series of events like Chicago fanboy fest C2E2, Florida's MegaCon and the New York Auto Show with recruitment booths that will feature a S.H.I.E.L.D agent car with weaponry like a sonic canon. In order to pull off the concept of turning each of its films into a chapter of an overall universe, Marvel said it needed to broker deals with brands that were "like-minded" and could be "dedicated to a plan" that embodies the characters and messaging of the films in programs "that is smart for both of us." Sabouni said Acura has "bought into the concept and is having a lot of fun with it." Separately, Dr. Pepper is buying TV, radio, online ads and setting up in-store displays to promote the six character cans it is producing for "Thor." It's targeting males with its core Dr. Pepper product and females with its diet and cherry varieties. Burger King will have toy-filled kids meals worldwide, backed by TV and online ads. Visa Signature cardholders get exclusive movie ticket offers at Fandango.com, a move that Par and Marvel hope will help sell more tickets to the pic but also puts the film in banks, where studios can't normally market. Meanwhile, 7-Eleven will offer up 10 different cups and other exclusive merchandise, as well as a Slurpee smartphone app at its stores, and a three-minute behind-the-scenes video on the making of the movie, produced by Marvel. It's buying radio and online ads to tubthump the products to its core Slurpee buyer that tends to be male and under 24. "Action-hero fans index high with Slurpee-lovers," said 7-Eleven VP and chief marketing officer Rita Bargerhuff. Naturally, Marvel is creating exclusive digital comicbooks for its partners to distribute individually or providing some with exclusive footage. "It's always important to give your partners a little corner of the movie," Marvel's Sabouni said. "We've learned how to do that over the years." Doing so helps giving the bad news that a partner's products will be destroyed on film a little easier. In scenes, a 7-Eleven store and Acura's vehicles are obliterated by the villainous Destroyer. "They definitely have allowed us to play a little bit more," Sabouni said. Acura approved the destruction "because there wasn't anything wrong with the car," Rossick said. "They weren't the reason things were blowing up." Given the amount of marketing coin Par is spending to promote "Thor," the pic doesn't necessarily need to generate more awareness with ticket buyers. But the ad efforts that promo partners are launching will help consumers learn about elements of the "Thor" characters and S.H.I.E.L.D org that they may not be familiar with. Dr. Pepper's ads will stress Thor's strength, speed and ability to fly, for example. "We provide activities that allow fans to engage in ways that are meaningful and fun, thus building more anticipation for the movie's release," 7-Eleven's Bargerhuff said. Ads from partners start Friday and run through July 6. Source (via autoblog); http://www.variety.com/article/VR1118034701?refCatId=13

the Honda Civic from Crank: High Voltage

A little slow on the news front, so I thought I'd include something I stumbled across on another blog....
Crank: High Voltage, the sequel to 2006’s equally action packed Crank, was released on DVD yesterday and we came up with some interesting ways to be inspired by the high adrenaline film. If horse racing and adrenaline junky stunts weren’t enough for you we’ve got you another Crank inspired blog. Not only do the movies have an awesome array of gadgets (including an AbioCor Artificial heart!) but since they’re always on the move they’ve got some pretty cool vehicles too. And so this week our auto spot is the Honda Civic used by Johnny Vang and his gang in the movie.

During the film Chev Chelios (Jason Statham) is desperately searching for Vang and his cohorts as they have something very valuable to him – his heart! As Chev races around searching for the gang and trying to keep his artificial heart charged up, they use their Japanese coupe to escape him. Their Civic is a sixth generation 1996 coupe, in ‘New Vogue Silver Metallic’ with blue decals, and a rear spoiler. To be the perfect getaway car for a gang it needs to be big enough to fit in the members, but compact enough to move quickly. With their coupe being 175 inches long, 67 inches wide and only 54 inches high it’s just that. It features front double wishbone suspension, inspired by Hondas racing research. With its 1.6 litre engine its fast, but not quite fast enough to escape the charged up Chev Chelios.

The Honda Civic is the perfect car for anyone who wants something speedy but practical, and since they’re currently producing their eighth generation of Civic it’s obvious it’s a popular model. Grab yourself a cool car in the form of the Civic now, but remember it’s not properly equipped for transporting organs.

Source;
http://boxwish.com/blog/view/1104-auto-of-the-week-the-honda-civic-from-crank-high-voltage