Honda Civic remains number one

2012 Honda Civic Si HFP package

Iconic vehicle continues its sales success despite increased pressure from others in the segment

By Alan McPhee, The Daily NewsMay 3, 2012

 

While the Honda Civic has been the top selling car in Canada for the past 14 years, it has come under significant pressure from newcomers like the Chevy Cruze, Hyundai Elantra and Ford Focus. Given the unprecedented problems caused by last year's tsunami, the subsequent earthquake in Japan and the resulting loss of production, it would be understandable if the completely redesigned, 2012, ninth generation Civic lost some momentum coming out of the gate. That was the big question. No problem; the Civic continues in first place and looks like a sure bet to stay there. Having set the pace in compact sedan design, performance and affordability for so long, the new 2012 model has, very sensibly, taken those attributes as a starting point to build on.

Stylistically the new model bears the unmistakable Civic 'look' but with a number of subtle refinements. The sloping hood is longer with a smaller grille opening while the A pillars, supporting the windshield are thinner, providing better forward vision when turning. The front, integrated bumper is reshaped with a shallower air intake and flanking fog lamp pods. Compared to the previous model, the new profile has a more aggressive, pitched-forward look with a roofline that is more coupe than sedan. While overall length and height remain unchanged, Honda designers managed to add some width to the body providing more shoulder room for front and three rear seat occupants (three children would be quite comfortable, three adults not so much).

For 2012, the Civic Sedan comes in 6 flavours: DX (starting at $16,485), LX, EX, EX-L, Si and Hybrid while the coupe is available in LX (starting at $19,375) EX, EX-L and Si models. All models - except Si - come with Honda's 140 horsepower, 1.8-litre DOHC, four-cylinder engine and standard five-speed manual transmission (except EX-L) or optional five-speed Automatic. The high performance Si models up the ante with the 201 horsepower, 2.4-litre DOHC, four-cylinder engine and six-speed, close ratio manual transmission.

Our tester was the Civic Coupe EX-L with navigation system, and standard five speed automatic, finished in taffeta white with grey leather trimmed seats. Slightly shorter than the sedan, the Coupe features a shorter, steeply raked hood with a deeper, lower air intake and 16-inch, 10-spoke aluminum alloy wheels. The cockpit features the Civic's unique two-tier, i-MID (intelligent Multi-Informational Display) dashboard.

The upper tier is positioned at eye level as before, with a bold digital speedometer reading directly above the lower level analog tachometer. New for 2012 is the additional readout to the right of the digital speedometer with an analog clock plus digital readout for time, date, day and year plus all the trip functions like odometer readings, instant and average fuel economy, ambient temperature, and range. The i-MID is your "mission control" for Bluetooth, hands-free connectivity, accessing your phone book, streaming your playlist, plugging in your MP3 device and using the bi-lingual, voice-activated Navigation System. More importantly, virtually all this information can now be controlled by fingertip steering wheel controls.

The centre stack houses the 6.5-inch screen for the Navigation and premium 360-watt, sevenspeaker Audio System consisting of AM/FM/CD/ WMA and 3 months complimentary XM Satellite Radio. Conventional controls for the multi-mode Heating and A/C functions are positioned below.

The cabin is finished in a pleasing mix of charcoal, black and grey surfaces complemented by the Grey Leather upholstery and brushed metal trim for the main gauges, secondary switchgear and steering wheel controls. Fit and finish is excellent and all the controls have a pleasing tactile feel.

The manually-adjustable, heated front bucket seats provide excellent under-thigh and torso support with height and lumbar control for the driver while the front passenger seat folds and slides forward at a touch to provide easy access to the rear seats.

Acceleration is prompt thanks to the drive-bywire throttle control and the re-engineered fivespeed Overdrive Automatic with 100 km/h coming up in under 9.0 seconds. With four-wheel independent suspension featuring variable, gas-filled struts up front and a multi-link, double wishbone set up at the rear plus front and rear stabilizer bars, I expected a stiffer ride. But while the ride is sedanlike, the Coupe carves its way around corners accurately thanks to the precise, electric variableassist, rack-and-pinion steering. Better mid-range torque also adds to the improved performance across the board.

The five-speed automatic provides seamless shifts and with its Grade Logic Control, automatically holds lower gears for long hill climbs or descents. In Drive, the engine is just loafing along at 2000 rpm and using only 5.0 L/100 km (56 mpg), down from 5.7 L/100 km (50 mpg) in the previous model. Want to save even more? Push that green ECO button on the dash and the Civic will shortshift gears and monitor fuel flow to use even less gasoline. Four-wheel power-assisted disc brakes (ventilated front and solid rear) with ABS, Electronic Brake Force Distribution and Brake Assist provide confident and controlled stops. Traction Control prevents acceleration slippage and VSA (Vehicle Stability Assist) corrects understeer (when front wheels drift wide) and oversteer (when the rear wheels slide out).

Standard equipment includes all the usual power amenities and remote keyless entry; power door locks and windows with driver one-touch up/down; power glass moonroof; heated, power outside mirrors; CFC-free A/C with air filter; remote trunk and fuel door releases and anti-theft security system. Multi-stage front seat airbags, side seat airbags and side curtain airbags take care of security along with the LATCH system for child seat anchors.

"The 2012 Civic is a better buy than ever," says Paul Robson of Nanaimo Honda. "It's better equipped, more fun to drive, gets better fuel economy and it's more affordable than ever."

- Alan McPhee is a Canadian automotive journalist and is former editor of Carguide Magazine. His articles appear each week in this space.

BOTTOM LINE
Type: FWD compact couple
Engine: 1.8-litre, SOHC I4
Horsepower: 140@6,500 rpm
Torque: 128 ft-lb@4300 rpm
Fuel economy: city-7.2L/100 km; highway - 5.0L/100km
Base price: $24,890
Price as tested: $26,285
 

Source;

http://www.canada.com/cars/Honda+Civic+remains+number/6557819/story.html

Honda and Toyota: Getting Back on Track

This year hasn’t been the kindest to Japanese automakers Honda and Toyota. The devastation wrought by March’s earthquake and Tsunami in Japan, resulted in severe disruptions to their supply chains, causing dealer inventories to run low and other automakers to gain ground in sales.



However, after a dismal July, there are signs that both Honda and Toyota are gaining momentum; supply from Japan has improved, while factories in North America are running in overdrive in an effort to boost vehicle inventory to more ‘normal’ levels.



Even though rivals, including Detroit’s big three, have gained ground this year as a result of problems facing the Japanese duo, most seem to view Honda and Toyota’s improving fortunes quite favorably.



Don Johnson, General Motors’ US sales head, believes that more Hondas and Toyotas on dealer lots will help stimulate overall growth in new car sales, bringing back buyers who’ve been sitting on the fence. ”A lot of brand-loyal customers have chosen to sit on the sidelines until selection and price improve,” he says. “They will be coming back into the market.”



That said, it is likely to be some time before inventory levels reach pre-March totals. Randy Pflughaupt, group vice president of sales administration for Toyota, believes it will be 2012 before the automaker achieves year-over-year sales increases; Honda meanwhile, is currently running at around 95 percent of normal production in Japan, with full inventory achieved on all US product lines bar the Civic which traditionally is one of it’s most popular models.



According to a number industry analysts, it’s inventory that defines the ‘winners’ and ‘losers’ in the marketplace and right now, as it stands, Domestic brands are leading the way, Chrysler boasting a 72 day supply on its vehicles, allowing it to post a 20 percent gain in sales during July, as Honda and Toyota combined, slipped 6.9 percent. Ford, with a 54 day supply has seen sales jump by 13 percent for the bread and butter brand and 40 percent for Lincoln in the same period. GM, with a 73 day supply has reported gains of some 8 percent.



“Whoever has the cars, outsells everybody,” declared Ralph Martinez, a Chrysler dealer principal from Wilsonville, Oregon. “People are out there buying,” he said, but “they’re going to places that have a good selection.”



Source;

http://www.autoguide.com/auto-news/2011/08/honda-and-toyota-getting-back-on-track.html

Honda still Japan's No. 2 -- in market capitalization

TOKYO -- Nissan Motor Co. jumped ahead of domestic rival Honda Motor Co. in global sales last year to become Japan's second-biggest automaker.

But Honda is still No. 2 among Japan's carmakers in market capitalization. And last week, Honda improved on its standing with the second-largest market cap of any Japanese company, period.

Even as Honda slid behind Nissan in sales, investors were voting with their pocketbooks on Honda's solid earnings and its forecast for some of the fattest profits in the auto industry.

As Honda shares closed 2 percent higher on Feb. 1, local media were quick to report that its market capitalization eclipsed the previous No. 2, Japanese mobile phone provider DoCoMo. It was Honda's first time ranked second since the 1980s, Japan's Nikkei business daily said.

Not surprisingly, Toyota Motor Corp. -- the world's largest automaker in terms of global sales volume -- also is Japan's largest company in terms of market capitalization.

Toyota, with nearly twice as many outstanding shares as Honda, had a market capitalization of 12.03 trillion yen ($146.4 billion) at the Tuesday close of the Tokyo Stock Exchange. Honda, whose shares have risen 26 percent since August, stood at 6.45 trillion yen ($78.5 billion). Nissan was No. 3 among automakers, capitalized at 3.94 trillion yen ($47.9 billion).

Source;
http://www.autonews.com/article/20110209/BLOG06/110209718/-1