Honda Announces Global CO(2) Emissions Reduction Targets, Including 30 Per Cent Reduction for Products

New Global Environmental Slogan Established

TOKYO, June 21, 2011 /CNW/ - Honda Motor Co., Ltd. today issued its 2011 Environmental Annual Report. Striving to realize the Honda environmental vision of the joy and freedom of mobility and a sustainable society where people can enjoy life, Honda has established 2020 CO2 emissions reduction targets to address the most important business management issues of climate change and energy issues. At the same time, Honda introduced a global environmental slogan that draws directly from Honda's environmental heritage - "Blue Skies for Our Children."

Honda has been pursuing its own environmental targets and is committed to proactive environmental conservation activities. In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10 per cent by the end of 2010, compared to year 2000 levels. In 2010, this goal was attained by all products.

Honda has now set a target to reduce CO2 emissions from its global products by 30 per cent by the end of 2020, compared to year 2000 levels. Furthermore, in addition to reducing CO2 emissions during production and supply chain, Honda will strengthen its efforts to realize reductions in CO2 emissions through its entire corporate activities. Honda will also strengthen its efforts in advancing technologies in the area of total energy management to reduce CO2 emissions through mobility and people's everyday lives.

In addition, Honda has established a global environmental slogan as an expression of the company's proactive commitment to make progress in its environmental efforts on a global basis. With this slogan, Honda will strive to become the leader in the area of environmental and energy technologies.

The new global environmental slogan and symbol will be used with Honda's internal and external environmental activities and communications around the world.

■HONDA ENVIRONMENTAL VISION: Realizing 'The Joy and Freedom of Mobility' and 'A Sustainable Society where People Can Enjoy Life.'

■GLOBAL ENVIRONMENTAL SLOGAN: Blue Skies for Our Children
Honda engineers who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act used the phrase "blue skies for our children" as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the "joy and freedom of mobility to the next generation" (for our children), therefore, we want to realize a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda's passion toward its environmental commitment which has not wavered and will remain resolute in the future.

■GLOBAL ENVIRONMENTAL SYMBOL: http://files.newswire.ca/775/HondaEnvironmental.doc
The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realize a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realized, while the heart represents Honda's thinking and passion toward our environmental commitment.

For more information about Honda's environmental commitment and activities, please visit the Honda website: http://world.honda.com/environment

Source;
http://www.newswire.ca/en/releases/archive/June2011/20/c7862.html

Honda gets insightful for Earth Day

To reestablish itself as a leader in the environmental space, Honda is using the launch of its 2010 Insight hybrid to cut a swath through the greenwashing clutter with a campaign to keep the skies blue for the kiddies.

The "Blue Skies for Our Children" effort launches today, Earth Day, with TV, print, online banner and POS ads, elevator wraps and digital brochures, all part of a media buy by PHD. It looks more to the bigger environmental picture, unlike the Insight's US launch, which predominantly focuses on the vehicle and its attributes, minus the "Blue Skies" messaging.

The real cornerstone of the campaign story is its microsite, which is divided into three sections: Yesterday, Today and Tomorrow. Each one offers a unique look at Honda's ongoing legacy of pioneering environmental innovation, as seen through the eyes of children, Earth's custodians in waiting.

Today draws focus to the 2010 Insight - "the hybrid for everyone" - as further proof of Honda's green-geared leadership, as well as some of its other, more surprising green products, like a hybrid snow blower. Tomorrow features interviews with kids, using their visions to symbolically illustrate the road that Honda strives to take. The web interviews ultimately provided the groundwork for the TV executions, so even the creative is green.

"We wanted to talk about these innovations through the lens of children because children are dreamers, children are optimists, and really, for us, embodied this 'power of dreams' notion, which is Honda's global tagline," explains Jon Finkelstein, partner, creative at Grip Limited, who developed the campaign. "They're not jaded, they don't have a sense of ennui and they do have the sense that anything's possible if you put your mind to it."
www.hondabluesky.ca

Source;
http://www.mediaincanada.com/articles/mic/20090422/honda.html