Red faces for Audi as publicity stunt goes wrong.The faces among Audi's crack driving team matched the colour of this rather worse for wear A1 this weekend.
The car was being driven up and down a specially-constructed half pipe in the Parc du Cinquantenaire in Brussels as part of the build up to the car's public launch.
But instead of demonstrating the car’s skateboard-like handling and fun-to-drive character, one of Audi’s drivers got carried away and rolled the MINI-rivalling hatch onto its roof. The good news is, nobody was hurt, and the car barely damaged. (which is where Audi should have promptly went into a safety rant....)
Driver and passenger were quickly freed after the car was pushed back onto its wheels.
According to Belgian newspaper Het Nieuwsblad, Audi was keen that photographers didn’t take pictures of the stricken car. But a few snaps have leaked out of the innocuous event.
And while the crash is a slight annoyance for Audi as the build-up to the car’s arrival in showrooms begins, very few A1s are likely to be subjected to the full Tony Hawks X Games treatment when the car arrives here in late 2010.
Source;
http://www.autoexpress.co.uk/news/autoexpressnews/252340/a1_rolls_at_public_demo.html