Interesting more than anything; according to autoblog, people buying the new Malibu are trading in their GM's in for the car."The news isn't all rosy, however, as most of these customers are trading in other GM products to get themselves into the North American Car of the Year. Only 1.4% of buyers traded in a Toyota Camry, 1.3% swapped a Nissan Altima, and less than 1% turned in a Honda Accord."
Here's the article;
http://www.autoblog.com/2008/03/30/buyers-dropping-more-coin-on-the-2008-malibu/